West Africa Mayonnaise Market Report 2019-2024 Featuring GB Foods, Nestle, Nurevas, McCormick, Kraft Heinz, TGI, Pure Food Processing Industries and BM Foods

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Jul 23, 2019, 10:15 ET

DUBLIN, July 23, 2019 /PRNewswire/ -- The "West Africa Mayonnaise Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024" report has been added to ResearchAndMarkets.com's offering.

The West Africa mayonnaise market reached a value of nearly US$ 31 Million in 2018.

Recently, the growing popularity of salads and fast-food products has resulted in an increased consumption of mayonnaise in West Africa.

Over the past few years, it has been noted that there is an inclination towards convenience and fast food amongst consumers. This is one of the primary factors which is proliferating the growth of the mayonnaise market in West Africa. In addition to this, in countries like Nigeria and Algeria, there has been a rise in urbanisation as well as in the adoption of western lifestyles which has resulted in a consequent surge in the demand for ready-to-use food products. This has, in turn, contributed towards an augmented demand for mayonnaise across the region.

Moreover, manufacturers have also started introducing smaller packaging options along with low-fat versions of mayonnaise on account of rising health consciousness. Apart from this, an emerging middle-class with high disposable incomes of the consumers is another factor which has been driving the growth of the West Africa mayonnaise market.

The competitive landscape of the market has also been examined with some of the key players being GB Foods, Nestle SA, Nurevas, McCormick Corporation, Kraft Heinz, TGI, Pure Food Processing Industries and BM Foods.

The market is projected to exceed a value of US$ 50 Million by 2024, expanding at a CAGR of 8.5% during 2019-2024.

Market Summary:

On the basis of product type, the market has been segmented into flavoured and unflavoured. Amongst these, flavoured mayonnaise represents the leading segment on account of the availability of innovative flavours such as zingy pesto, and hot and spicy wasabi.
Based on the raw material, the mayonnaise market has been segregated into with egg and eggless. Currently, mayonnaise containing egg dominates the entire market in West Africa.
Based on end-use, mayonnaise is being majorly used in institutional sector which includes food processing companies, restaurants, food chains, cafes, hotels, bakery and confectionaries. Institutional sector is followed by retail sector.
On the basis of distribution channel, supermarkets and hypermarkets represent the largest means for purchasing mayonnaise across the region. These stores are followed by convenience stores, online retailers, specialty stores and others.
On a geographical front, Nigeria dominates the West Africa mayonnaise market with the majority of the market share.

Key Questions Answered in This Report:

How has the West Africa mayonnaise market performed so far and how will it perform in the coming years?
Which are the popular product types in the West Africa mayonnaise market?
What are the raw material requirements to manufacture mayonnaise?
What are the different end-use sectors in the West Africa mayonnaise market?
What are the major distribution channels in the West Africa mayonnaise market?
What are the key regions in the West Africa mayonnaise market?
What are the various stages in the value chain of the West Africa mayonnaise market?
What are the key driving factors and challenges in the West Africa mayonnaise market?
What is the structure of the West Africa mayonnaise market and who are the key players?
What is the degree of competition in the West Africa mayonnaise market?
How is mayonnaise manufactured?

Key Topics Covered:

1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.4 Market Estimation
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 West Africa Mayonnaise Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Product Type
5.4 Market Breakup by Raw Material
5.5 Market Breakup by End-Use
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Region
5.8 SWOT Analysis
5.9 Value Chain Analysis
5.9.1 Overview
5.9.2 Research and Development
5.9.3 Raw Material Procurement
5.9.4 Manufacturing
5.9.5 Marketing
5.9.6 Distribution
5.9.7 End-Use
5.10 Porters Five Forces Analysis

6 Market Performance by Region
6.1 Nigeria
6.2 Algeria
6.3 Ghana
6.4 Senegal
6.5 Guinea
6.6 Ivory Coast
6.7 Others

7 Market Performance by Distribution Channel
7.1 Supermarkets and Hypermarkets
7.2 Convenience Stores
7.3 Online Retailers
7.4 Speciality Stores
7.5 Others

8 Market Performance by Product Type
8.1 Flavoured Mayonnaise
8.2 Unflavoured Mayonnaise

9 Market Performance by End-Use
9.1 Institutional
9.2 Retail

10 Mayonnaise Manufacturing Process
10.1 Product Overview
10.2 Raw Material Requirements
10.3 Manufacturing Process
10.4 Key Success and Risk Factors

11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
11.3 Profiles of Key Players

For more information about this report visit https://www.researchandmarkets.com/r/6z25gm

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