Wet Noses Introduces Soft Baked Treats with Human Grade Ingredients

The trusted pet nutrition brand introduces a new treat line in convenient resealable pouches, crafted with the same human grade standards that have defined them for over 20 years.

MONROE, Wash., Aug. 5, 2025 /PRNewswire/ -- Wet Noses, known for its commitment to human grade pet treats, is launching a new Soft Baked Treats line crafted with the same real ingredients and oven-baked quality the brand is built on. The new line also introduces resealable stand-up pouches, making treat time fresher and easier for pet parents. "This is an exciting next step for us," said Alice Flath, SVP of Sales & Marketing at Wet Noses. "Our founder set the standard: if you wouldn't eat it, don't feed it to your dog. Now, we can treat even more pets while upholding the same standards on which we were founded. Treats you can trust."

The Soft Baked Treats debut in recipes like Pumpkin – naturally fiber-rich and gentle on digestion and Peanut Butter Banana – a soft, snackable version of a fan-favorite recipe.

Each treat is oven baked in Wet Noses' WSDA Human Grade-certified, SQF-audited kitchen in Washington State, made with the highest quality ingredients and absolutely no fillers, no artificial flavors, no shortcuts.

The new resealable pouches replace the brand's traditional boxes, providing improved freshness and portability. A refreshed design adds brighter colors and clearer ingredient callouts, while staying true to Wet Noses' real food mission.

Wet Noses products are available online at wet-noses.com and through independent pet specialty retailers.

Best Friend. Best Food.
Now softer and fresher than ever.

Contact:
Katie Taylor | Marketing Manager | [email protected]

SOURCE Wet Noses Inc.