What Would You Do For Tofu? Tofu Lovers to Convert Skeptics in Online Contest

Nasoya Offers $1,000 for Best Facebook or Twitter Stories, Photos and Videos

Oct 03, 2011, 10:29 ET from Nasoya

AYER, Mass., Oct. 3, 2011 /PRNewswire/ -- No longer culinary outcasts,Tofu eaters nationwide are convincing skeptical friends and family members to try tofu with the Nasoya Tofu U Open Enrollment Challenge. Nasoya, the nation's leading brand of tofu, is encouraging home cooks to share the quirkiest ways they've persuaded die-hard meat-eaters and other non-tofu-believers to eat tofu for the chance to win $1,000. The Tofu U Open Enrollment challenge provides consumers with a fun, creative way to introduce the healthy protein into loved ones' diets.

"Tofu eaters can be pretty passionate about their soy, so we want to see the wackiest, funniest and craziest things they've done to get others on the bandwagon," said Susan Rolnick, Vice President of Marketing at Nasoya. "For those in the know, tofu is an easy, versatile ingredient. Those who don't eat it are usually afraid to try it, which is why we launched Tofu U Open Enrollment."

Tofu evangelists can enter the Nasoya Tofu U Open Enrollment contest in two ways:

  • The Nasoya Facebook page: Those who "Like" Nasoya on Facebook can enter their funniest stories via the tab marked "Open Enrollment contest." Fans wishing to upload photo or video entries can do so on their own Facebook profile pages by tagging Nasoya.
  • @Nasoya on Twitter: Fans can Tweet entries to Nasoya by replying @Nasoya in a message including their story, photo or video and the hash tag #TofuU. The official rules stipulate which photo and video sharing sites are eligible for entry.

Open Enrollment is the latest installment from Nasoya's Tofu U (www.nasoya.com/tofu-u), a ‘virtual campus' on its web page to educate consumers about all things tofu. Through consumer research Nasoya found tofu intrigues many with its culinary and nutritional benefits but consumers are unsure how to get started in the kitchen.  Tofu U demystifies the versatile protein and tofu connoisseurs and novices alike can "get schooled" with a robust collection of how-to video tips, simple and healthy recipes, coupons, tofu games and more.

Nasoya recently released its Super Firm Organic Sprouted Tofu, its first tofu product to be packaged with pre-pressed "vac-pack" technology making it even easier for new tofu eaters to get started. The new consumer-friendly size has an easy-open tab in the corner of the package.

To learn more about Nasoya and get schooled in all things tofu, visit www.nasoya.com/tofu-u. To enter Tofu U Open Enrollment visit www.Facebook.com/Nasoya or www.Twitter.com/Nasoya.


The top selling tofu in America, Nasoya has provided delicious, premium quality soy foods to consumers for more than 30 years.  Its innovations include organic Tofu Plus, fresh, all-natural Asian style pasta noodles and wraps, Super Hummus, and the popular vegan sandwich spread Nayonaise.  Look for Nasoya at leading supermarkets, whole foods grocers and specialty shops nationwide. www.nasoya.com     


CONTACT:   Lindsay Durr

                      360 Public Relations