Get Ready to Feast on Nostalgia as Whataburger Cracks Open the WhataVault and Serves Up Exclusive Deals, Fresh Collabs, New Flavors, and More to Honor its Fans for 75 Years of Love
At-A-Glance:
Fan-favorites Monterey Melt and Chicken Fajita Taco return; new LTOs Mexican Hot Chocolate Shake and Coffee debut on January 7.
Explore stories of Whataburger fandom over the years on the all-new "75 Stories for 75 Years" site.
Monthly $19.50 Whatastore deals honor the brand's founding year with fresh merch and collectibles.
Love is in the air in Vegas as Whataburger brings back "Whatawedding" for one lucky couple.
Debbie Stroud assumes new role as Whataburger President and CEO as the brand kicks off its 75th Anniversary celebration in 2025.
SAN ANTONIO, Jan. 3, 2025 /PRNewswire/ -- It's 2025 and Whataburger is giving iconic vibes. In 1950, Harmon Dobson flipped the first five-inch Whataburger in Corpus Christi, and the world's been tastier ever since. Fast forward 75 years, and your orange-and-white burger fam is throwing a diamond anniversary bash. The mood? Pure nostalgia, featuring the comeback of legendary menu items for a very limited time. First up: the Monterey Melt.
Pair of Mexican Hot Chocolate 12 oz Hot Coffee and 16 oz Iced Coffee Swirl shown with lids.
Whataburger Mexican Hot Chocolate Shake.
Starting Tuesday, January 7, we're kicking off our 75th Anniversary celebration with big main character energy. You begged for it on Reddit, slid into our DMs on Insta, and flooded the timeline with throwback pics of this melty icon. Well, we heard you—the Monterey Melt is back, baby.
Picture this: Two juicy 100% beef patties dripping in melty Monterey Jack and American cheeses, topped with grilled onions and peppers, and finished off with our signature Jalapeño Ranch sauce. It's spicy, it's meaty, it's straight-up melty perfection. Last seen in 2022, this legend is ready to reclaim its spot in your burger-loving hearts—and your feeds. Don't miss it.
Not to be outdone, the Chicken Fajita Taco is strutting back onto the stage to steal the spotlight. 100% chicken breast, grilled to perfection, snug in a soft flour tortilla, getting toasty with seared onions, poblano, and red peppers—basically a fiesta in every bite.
To celebrate both the past and the future, we're also introducing a new cozy beverage flavor. Say hello to the Mexican Hot Chocolate Coffee (both iced and hot) and Mexican Hot Chocolate Shake, here to level up your beverage game with a taste that combines the best of chocolate and cinnamon, either in your coffee or in a sweet creamy indulgent shake. That's TWO classics and TWO new items hitting our menu in January.
We're just getting warmed up for this 75th celebration. Leading up to our big birthday on August 8, Whataburger will reach back into WhataVault to choose other legendary menu items -- that customers have requested via social media, online petitions, emails, and snail mail – to add to the menu for a limited time.
Beyond the Menu: And we're not stopping with just food. Expect surprises for our Whataburger Rewards members on the Whataburger App, sizzling merch collaborations to upgrade your drip (howdy, Wrangler®), epic food promos to fuel your cravings, and a unique in-person experience so extra we can't spill the details just yet. Check out just a few details below:
We've launched a fresh digital home dedicated to celebrating you – our legendary fans. With a goal of telling "75 Stories for 75 Years," this site dives into stories from longtime Whataburger devotees while shining a spotlight on the fresh faces joining the fan club every day. It's a digital toast to decades of Whataburger love—and the adventures still to come!
Also starting in January, Whatastorewill offer fresh monthly deals priced at $19.50—a throwback to our founding year. From exclusive merch to must-have collectibles, these monthly drops will be the ultimate score for fans looking to rep their burger love in style.
And mark your calendars for Spring 2025 because we're teaming up with a Southern-style legend for a collab that will plus up your daily fit check: Wrangler x Whataburger. This 24-piece collection features everything from denim jackets and jeans to graphic tees and ballcaps, blending the iconic vibes of both brands. Wrangler x Whataburger will be available at select retailers nationwide and on the Whatastore.
On Valentine's Day, we're celebrating our love for our Fans by celebrating theirs. One lucky super fan couple will hit the jackpot as they win their dream "Whatawedding" at the Whataburger restaurant on the Las Vegas Strip.
Keep your eyes glued on our website, the Whataburger App and Whataburger on Instagram, Facebook, TikTok and Twitter/X because more WhataVault drops and 75th Anniversary celebrations are coming throughout 2025. And if you're not on the app, download it ASAP to snag rewards, exclusive deals, and early access to all the goods.
New Leadership: Also kicking off the New Year, on January 1, Debbie Stroud officially stepped into her new role as president and CEO of Whataburger. After joining the team as Chief Operating Officer in February 2023, she's now leading Whataburger into an exciting future. And to celebrate the fans and the comeback of some vintage Whataburger classics, Debbie's inviting everyone on a special adventure into the WhataVault to share a sneak peek of what's ahead. Don't miss it—watch the video in our newsroom!
"We love keeping things fresh at Whataburger, but sometimes the best way to celebrate is by serving up the classics," said Whataburger President & CEO Debbie Stroud. "Our 75th Anniversary is about honoring three-quarters of a century of flavor and, more importantly, celebrating our amazing Fans who've been with us every step of the way. From bringing back some of our most requested menu items to launching brand-new creations, rolling out special promotions, exclusive rewards, and exciting prizes, we're going all in for the people who love Whataburger. Whether you've been a loyal Fan since 1950 or just discovered us, this is our way of saying a big, heartfelt 'thank you' for all the years of love, loyalty, and late-night drive-thrus. And trust me, the best is yet to come—because we're already cooking up what the next 75 years will look like, and we can't wait to share it with you."
About Whataburger® Whataburger serves up Goodness 24/7. Our original recipes are made to order, just like you like it, and we pride ourselves on extraordinary hospitality and meaningful connections in our communities. That's what's led fans to Whataburger since Harmon Dobson served our first customer in 1950. Headquartered in San Antonio, we've stayed close to our roots while building systemwide revenue of more than $4 billion annually across our 16-state footprint and over 1,070 restaurants. Even with our exceptional menu, we know that people make the difference at Whataburger. That's why we're among QSR Magazine's Best Brands to Work For in 2023 and consistently win culture excellence awards, including Top Workplaces 2023. Want to become part of our orange spirit? Apply to become a Family Member (what we call our employees) at whataburger.com/careers. Just hungry for a great meal? Download our app on iOS or Android to order ahead. Shop Whataburger-branded merchandise and selected sauces, including our famous Fancy and Spicy Ketchup, at WhataStore.com. Find Whataburger original recipe products in grocery stores. See our press kit for a list of locations, fun facts, milestones, and other company information.
SOURCE Whataburger
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