White Castle® Celebrates 24 Years As Official Sponsor Of National Hamburger Month
COLUMBUS, Ohio, May 1, 2015 /PRNewswire/ -- For the next 31 days, America will pay homage to the hamburger during National Hamburger Month. As the first fast-food hamburger chain in the United States, White Castle is commemorating the month-long observance in two very unique ways.
"During National Hamburger Month we celebrate all hamburgers – great and small – but there is nothing like an iconic Slider, on a two-by-two edible pedestal of perfection to truly honor one of America's greatest endeavors – the hamburger," said Jamie Richardson, vice president of White Castle. "It's also the season of celebrating the few and the true of our loyal Cravers who keep National Hamburger Month in their hearts all year long by calling for entries for the 15th annual Cravers Hall of Fame."
During this years' National Hamburger Month, White Castle expects Cravers to consume more than a half billion Sliders. Therefore, White Castle will "Slider-brate™" with an inaugural National Slider Day on Friday, May 15, giving out 10,000 Sliders in its hometown of Columbus, Ohio.
White Castle is also accepting entries for its 15th class of the Cravers Hall of Fame during National Hamburger Month. Bonded by unique and compelling commitments to the Crave, Hall of Famers submit original stories about their relationship with White Castle, why White Castle is meaningful to them, a crazy night out with the crew, the first time someone ever savored a Slider and other examples of extreme efforts to satisfy cravings for all the menu items White Castle has to offer – in restaurants and at home with retail products.
Winning Cravers are invited to Columbus, Ohio, to attend the Hall of Fame induction ceremony this fall. Previous winning entries have included tattoos, epic road trips, moving family traditions that have spanned generations, tributes to fallen friends, two movie stars, the current Speaker of the U.S. House of Representatives and one rock legend.
Based on analysis by White Castle researchers, it's actually easier to get into Harvard than it is to get into the White Castle Cravers Hall of Fame.
Deadline for entering 2015 contest is June 30, 2015. Entries are submitted online at whitecastle.com/CHOF, where rules and regulations are also posted.
"America's love of the hamburger and the entire quick-service industry has been shaped by White Castle and The Original Slider® hamburgers," Richardson said. "White Castle was the first hamburger chain to create a fast-food assembly line, the first to sell a million hamburgers, the first to sell a billion hamburgers and, finally, the first to sell retail Sliders in grocery stores. So, National Hamburger Month gives us the opportunity to celebrate these milestones and spread the power of the Crave."
About White Castle®
White Castle is a family-owned business based in Columbus, Ohio, that owns and operates over 390 restaurants in 12 states. The company was founded in Wichita, Kansas, in 1921 and is America's first fast-food hamburger chain. Famous for its loyal fans, known as "Cravers" White Castle is celebrated for its ability to create distinctive hot and tasty menu items, which inspire legendary loyalty from customers. For more information on White Castle, visit WhiteCastle.com.
About National Hamburger Month
White Castle created National Hamburger Month 24 years ago to celebrate the creation of America's beloved dining delicacy, the hamburger. Founded in 1921, White Castle is America's first fast-food hamburger chain. White Castle expects Cravers to consume more than a half billion Sliders during the month of May.
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SOURCE White Castle
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