CHICAGO, Jan. 13, 2020 /PRNewswire/ -- Today, White Claw® Hard Seltzer – the number one selling hard seltzer in the nation with 67 percent share – announces its Super Sponsorship of South by Southwest® (SXSW®), dethroning beer as the leading sponsor within its category. This unprecedented move marks a pivotal shift in consumer preference towards the growing hard seltzer category – coupling the hottest alcoholic beverage in the United States with the world's premier event celebrating the intersection of music, film and emerging technologies.
"We're thrilled to bring White Claw to life at SXSW," said Phil Rosse, president, White Claw Seltzer Works. "This brand has been built through the great passion and celebration by our fans, connecting the brand to culture and sharing it through their social channels. We are excited to support SXSW, an event that has always been ground zero for innovation in culture and technology."
"SXSW is excited to work with White Claw," said Roland Swenson, SXSW CEO and Co-Founder. "As one of the fastest growing brands, their sponsorship of SXSW reflects the independent and innovative spirit that SXSW is known for."
SXSW attendees will experience never-before-seen events and innovations. For the latest updates about White Claw activations at SXSW, follow @whiteclaw on Instagram, @whiteclawseltzer on Facebook and @whiteclaw on Twitter.
ABOUT WHITE CLAW HARD SELTZER:
White Claw Hard Seltzer is the nation's leading hard seltzer known for pure, crisp refreshment. Crafted using the proprietary BrewPure ® process, White Claw is low carb and gluten free with 5% ALC/VOL and 100 calories per 12 fl oz. Available in six flavors. To learn more about White Claw Hard Seltzer, visit www.whiteclaw.com.
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2020 will take place March 13 - 22, 2020. For more information, please visit sxsw.com. To register for the event, please visit sxsw.com/attend.
SOURCE White Claw Hard Seltzer