• Resources
  • Blog
  • Journalists
  • Log In
  • Sign Up
  • Data Privacy
  • Send a Release
Cision PR Newswire: news distribution, targeting and monitoring home
  • News
  • Products
    • Overview
    • Distribution by PR Newswire
    • Cision Communications Cloud®
    • Cision IR
    • All Products
  • Contact
    • General Inquiries
    • Request a Demo
    • Editorial Bureaus
    • Partnerships
    • Media Inquiries
    • Worldwide Offices

 

When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases
      • All News Releases
      • All Public Company
      • English-only


      • News Releases Overview
      • Multimedia Gallery
      • All Multimedia
      • All Photos
      • All Videos


      • Multimedia Gallery Overview
      • Trending Topics
      • All Trending Topics


  • Business & Money
      • Auto & Transportation
      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation


      • Auto & Transportation Overview
      • Business Technology
      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors


      • Business Technology Overview
      • Entertain­ment & Media
      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television


      • Entertain­ment & Media Overview
      • Financial Services & Investing
      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Stock Offering
      • Stock Split
      • Venture Capital


      • Financial Services & Investing Overview
      • General Business
      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News


      • General Business Overview
  • Science & Tech
      • Consumer Technology
      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications


      • Consumer Technology Overview
      • Energy & Natural Resources
      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities


      • Energy & Natural Resources Overview
      • Environ­ment
      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters


      • Environ­ment Overview
      • Heavy Industry & Manufacturing
      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco


      • Heavy Industry & Manufacturing Overview
      • Telecomm­unications
      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications


      • Telecomm­unications Overview
  • Lifestyle & Health
      • Consumer Products & Retail
      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys


      • Consumer Products & Retail Overview
      • Entertain­ment & Media
      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television


      • Entertain­ment & Media Overview
      • Health
      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine


      • Health Overview
      • Sports
      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories


      • Sports Overview
      • Travel
      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry


      • Travel Overview
  • Policy & Public Interest
      • Policy & Public Interest
      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy


      • Policy & Public Interest Overview
  • People & Culture
      • People & Culture
      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women


      • People & Culture Overview
      • In-Language News

      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • All Products
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO

      Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
    • Send a Release
    • Sign Up
    • Log In
    • Resources
    • Blog
    • Journalists
    • RSS
    • GDPR
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
    • Send a Release
    • Sign Up
    • Log In
    • Resources
    • Blog
    • Journalists
    • RSS
    • GDPR
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
    • Send a Release
    • Sign Up
    • Log In
    • Resources
    • Blog
    • Journalists
    • RSS
    • GDPR
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
    • Send a Release
    • Sign Up
    • Log In
    • Resources
    • Blog
    • Journalists
    • RSS
    • GDPR
  • Policy & Public Interest
    • Send a Release
    • Sign Up
    • Log In
    • Resources
    • Blog
    • Journalists
    • RSS
    • GDPR
  • People & Culture
    • People & Culture
    • Send a Release
    • Sign Up
    • Log In
    • Resources
    • Blog
    • Journalists
    • RSS
    • GDPR
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • All Products
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR

Who Run The World? Dogs. Nearly Seven Out Of 10 U.S. Pet Parents Agree Their Four-Legged Family Member Is The Top Dog In Their Household

Merrick Pet Care Launches New Campaign to Celebrate that 'Dogs are in Charge' and Remind their Parents to Serve the Best Food Ever

Merrick Pet Care (PRNewsFoto/Merrick Pet Care, Inc.)

News provided by

Merrick Pet Care, Inc.

Apr 11, 2019, 14:40 ET

Share this article


AMARILLO, Texas and EVANSTON, Ill., April 11, 2019 /PRNewswire/ -- Merrick Pet Care, Inc., announced today that it is launching a new campaign – "Dogs are in Charge" – to recognize and celebrate the special and amusing ways pet parents express their love for their four-legged family members. The campaign taps into the universal truth that dogs are the ones in charge, and reminds pet parents why the rulers of their household deserve the best food ever.

Merrick Pet Care's “Dogs are in Charge” campaign recognizes and celebrates the special and amusing ways pet parents express their love for their four-legged family members. The campaign taps into the universal truth that dogs are the ones in charge, and reminds pet parents why the rulers of their household deserve the best food ever. To learn more, visit www.DogsAreInCharge.com.
Merrick Pet Care's "Dogs Are In Charge" campaign taps into the universal truth that dogs are the ones in charge, and reminds pet parents that the rulers of their household deserve the best food ever. Dogs have run the show at Merrick since the beginning. In 1988, Garth Merrick began home-cooking food for his beloved dog, Gracie, to make sure she was eating the most wholesome and nutritious food possible. Since then, Merrick has continued to serve pets well with the best recipes made with real whole foods and leading levels of protein. To learn more, visit www.DogsAreInCharge.com.
Merrick Pet Care's “Dogs are in Charge” campaign recognizes and celebrates the special and amusing ways pet parents express their love for their four-legged family members. The campaign taps into the universal truth that dogs are the ones in charge, and reminds pet parents why the rulers of their household deserve the best food ever. To learn more, visit www.DogsAreInCharge.com. Merrick Pet Care's "Dogs Are In Charge" campaign taps into the universal truth that dogs are the ones in charge, and reminds pet parents that the rulers of their household deserve the best food ever. Dogs have run the show at Merrick since the beginning. In 1988, Garth Merrick began home-cooking food for his beloved dog, Gracie, to make sure she was eating the most wholesome and nutritious food possible. Since then, Merrick has continued to serve pets well with the best recipes made with real whole foods and leading levels of protein. To learn more, visit www.DogsAreInCharge.com.

A recent survey of more than 1,000 pet parents (defined as dog owners), which was commissioned by Merrick Pet Care and conducted online by The Harris Poll, confirmed that dogs are truly in charge. Nearly 7 out of 10 dog parents (69%) agreed that their dog is their favorite member of the household – and female dog owners are more likely than their male counterparts to feel this way (75% vs. 63%). The vast majority of pet parents (92%) agree that their dog is a part of the family, and their four-legged family members are enjoying the benefits of this special position in the household – most pet parents allow their dog on their furniture (73%) and let their dog sleep in their bed (66%).

"We love our dogs so much that we let them take control of our bed, the couch and our lives," said Barbara Liss, Vice President of Marketing for Merrick Pet Care. "Our new campaign aims to raise awareness for the Merrick brand and connect with pet parents around the relatable truth that dogs reign supreme."

Dogs have run the show at Merrick since the beginning. In 1988, Garth Merrick began home-cooking food for his beloved dog, Gracie, to make sure she was eating the most wholesome and nutritious food possible. Since then, Merrick has continued to serve pets well with the best recipes made with real whole foods and leading levels of protein.

"We put a lot of time and energy into crafting the best food ever for dogs and cats. We hand-stuff baby carrots, chicken wings and other high-quality ingredients in select recipes because we believe real, whole foods are better for the pet that rules our house," added Liss.

Merrick Launches 'Dogs are in Charge' Campaign
The campaign, which was developed by The Escape Pod, features relatable, real-life examples to illustrate how dogs are truly in charge.

"In the past, dogs worked for people. They herded our sheep and guarded our yards. But today, we bring them food, we bathe them, and give them the best seat on couch," said Derek Sherman, Executive Creative Director for The Escape Pod. "Clearly, the paradigm has reversed, and dogs are firmly in charge. We set out to prove this with our new campaign for the Merrick brand."

The launch video (https://www.facebook.com/watch/?v=280195159575198) features user-generated videos and content where dogs are unapologetically laying claim to their domain. It opens with a lovable pup floating on a pool raft, cuts to an adorable French Bulldog getting comfortable in his parents' bed and ends with a Great Dane taking a comfortable seat on her mom as she practices yoga. A series of scenes showing pups demanding attention by slamming – or pawing – their parent's laptop shut is further emphasized with a voiceover that states that dogs are in charge. The video closes with a look at the higher-quality ingredients, real whole foods and deboned meat that Merrick uses in their recipes and a plea to pet parents to serve them well; when people see dogs this way, this is the food they serve them.

The Dogs are in Charge campaign will be supported with radio, online video, digital banner ads and social channels. To learn more, visit www.DogsAreInCharge.com.

New Survey Finds that Dogs are in Charge
The Merrick / Harris Poll survey asked pet parents about the loving, thoughtful and hilarious things they do for their dogs. And, the results further confirm that dogs are the ones who are running their world:

  • A majority of dog owners say they have bought their dogs holiday gifts (62%), and celebrate their birthdays (54%);
  • Nearly seven out of 10 pet parents admit that their dog is their favorite member of the household (69%). And, in households with kids and spouses, this admission still holds true – the majority of parents with children under 18 as well as pet parents that are married agree that their dog is their favorite member of the household (both at 61%);
  • More than six out of 10 of millennial (ages 18-34) dog owners (62%), say they make decisions about social plans based on their dog's schedule;
  • About four out of 10 pet parents have taken their dog on vacation (43%) and spend more money on stuff for their dog than for themselves (40%);
  • More than three out of four unmarried dog owners (77%) let their dog on the furniture in their home;
  • One out of four pet parents (25%) have bought a car or home with their dog in mind;
  • The majority of Millennial (ages 18-34) pet parents, which is the largest subset of dog owners, think their dog eats higher-quality food than they do (55%);
  • And, nearly one out of five pet parents (17%) have carried their dog or pushed it in a stroller, even when it could have walked on its own!

The survey was conducted online within the United States by The Harris Poll on behalf of Merrick Pet Care, Inc., from March 28 – April 1, 2019 among 2,020 U.S. adults ages 18 and older, of which 1,079 were dog owners. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. Complete survey methodology, including weighting variables and subgroup sample sizes, is available upon request.

About Merrick Pet Care, Inc.
Founded in Hereford, Texas, in 1988, Merrick Pet Care, Inc. is a leader in natural and organic pet food. With a mission to make the most wholesome and nutritious food that pets deserve, Merrick goes to great lengths to craft recipes with real, whole foods and the freshest ingredients without additives, sweeteners, colors or preservatives. Dedicated to the pet specialty channel, the company offers a wide variety of high-quality dry and wet foods, as well as treats, for dogs and cats across its premium product portfolio, which includes the Castor & Pollux, Zuke's and Whole Earth Farms brands alongside its signature Merrick brand. For more information about Merrick, visit www.MerrickPetCare.com.

Media Contact:

Jilliann Smith
Director of Communications
Merrick Pet Care, Inc.
O: 847-865-9727
E: [email protected]

SOURCE Merrick Pet Care, Inc.

Related Links

www.merrickpetcare.com

Modal title

    Contact Cision

  • Cision Distribution 888-776-0942
    from 8 AM - 9 PM ET

  • Chat with an Expert
    • General Inquiries
    • Request a Demo
    • Editorial Bureaus
    • Partnerships
    • Media Inquiries
    • Worldwide Offices

    Products

  • Cision Communication Cloud®
  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • For Small Business
  • All Products

    About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • COVID-19 Resources
  • Accessibility Statement

    • Asia
    • Brazil
    • Canada
    • Czech
    • Denmark
    • Finland
    • France
    • Germany
    • India
    • Israel
    • Italy
    • Mexico
    • Middle East
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Russia
    • Slovakia
    • Spain
    • Sweden
    • United Kingdom

    My Services

  • All New Releases
  • Online Member Center
  • ProfNet

Contact Cision


Products


About


My Services
  • All News Releases
  • Online Member Center
  • ProfNet℠
Cision Distribution Helpline
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2021 Cision US Inc.