Who Said Brackets Are Just for Basketball? Vote For Your Favorite Dog Breed in the Ultimate Breed Showdown for A Chance to Win

Royal Canin is helping consumers score new information about breed-specific nutrition through its superbracket competition.

ST. CHARLES, Mo., March 20, 2025 /PRNewswire/ -- ROYAL CANIN^® U.S., a global leader in pet health nutrition and one of the billion-dollar brands of Mars, Incorporated, is proving that brackets aren't just for basketball, rather they can prove once and for all which fan base is the most passionate about anything – in this case their favorite dog breed. As a brand that fuels big dreams, Royal Canin is creating the Ultimate Breed Showdown competition to educate consumers about the importance of breed-specific nutrition for dogs while offering them a chance to win prizes.

To participate in the Ultimate Breed Showdown, players will match up in four rounds of voting to help choose their favorite dog breed, while also receiving educational content about breed-specific nutrition along the way. Five lucky participants who choose the winning breed will receive a year's worth of Royal Canin dog food, and one Ultimate Breed Showdown MVP will receive a year's worth of Royal Canin dog food and a $5,000 donation in their pet's name to Greater Good Charities, a global nonprofit organization that works to help people, pets and the planet by mobilizing in response to need and amplifying the good.

"People love bracket season because it's for everyone, from die-hard fans to casual viewers jumping in on the fun so we wanted to take our pet nutrition to the championship level with our new Ultimate Breed Showdown superbracket," said Racquel White, vice president of corporate affairs at Royal Canin North America. "At Royal Canin, we put an emphasis on our breed-specific approach to nutrition, and we're helping consumers learn more about the benefits for their pet while letting them vote for their favorite dog breed for a chance to win exciting prizes."

As a leader in the pet food industry, Royal Canin recognizes every pet is unique, which means their nutritional needs are as well. This approach to pet nutrition has always been based on scientific facts and is constantly driven by research from nutritionists, veterinarians and scientists from across the world. Royal Canin products are precise in every aspect from the shape, texture, palatability and digestibility to the safety and traceability. Whether you have a French Bulldog, German Shepherd, Yorkshire Terrier, or Labrador Retriever, Royal Canin has the diet for your pet.  

To join in on the fun and vote for your favorite breed and a chance to win, visit bit.ly/royalcaninbracket. 

NO PURCHASE NECESSARY. Sweepstakes ends at 8:00 p.m. ET on 4/2/25.  Open only to legal residents of the 50 U.S. & D.C., 18 or older. See Official Rules for full details including entry periods, how to enter, eligibility restrictions, prize descriptions, odds of winning, and limitations. Void where prohibited. Sponsor: Royal Canin U.S.A., Inc. 

About ROYAL CANIN®:

ROYAL CANIN® is part of the Royal Canin Division in the Mars, Incorporated group, and a global leader in Health Through Nutrition for cats and dogs fulfilling its Purpose: A BETTER WORLD FOR PETS. Founded in 1968 by French veterinarian, Dr. Jean Cathary, ROYAL CANIN® designs precise, science-based nutrition for cats and dogs available at pet specialty retailers and veterinary practices worldwide.

Over the years, ROYAL CANIN® has pushed the limits of nutrition and knowledge in partnership with pet professionals, including breeders and veterinarians. Its unique business approach puts the nutritional requirements of cats and dogs at the heart of innovation. Pet's age, lifestyle, size, breed, and sensitivities are studied through science and observation to produce diets that meet their specific needs.

ROYAL CANIN® generates value not only for pets, but also for people and the planet. This means being mutually beneficial to the ecosystem, empowering Associates, building enduring relationships with stakeholders, and always thinking about how to ensure a viable future for generations to come.

To learn more about ROYAL CANIN®, visit www.royalcanin.com.

SOURCE Royal Canin