Williamson-Dickie Mfg. Co. Launches Website in Mexico

Latin America - español

Brand Continues to Expand Global Reach and Influence among Target Consumers

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Jan 08, 2013, 09:00 ET

FORT WORTH, Texas, Jan. 8, 2013 /PRNewswire/ -- Leading global work wear brand Williamson-Dickie Mfg. Co. announces the launch of Dickies.mx, a site providing Dickies brand information to the company's customer base in Mexico. Through the creation of the Spanish language site, Dickies hopes to encourage international access to Williamson-Dickie's global family of products and companies, including the brand's licensees; many of which are available for purchase in Mexico.

The site includes links to the Williamson-Dickie global corporate site; Spanish media coverage about Williamson-Dickie and the brand's history in Mexico; a description and photo of the Guadalajara distribution center; and videos and images of Dickies' brand activities in sponsorships, music, action sports and professional bull riding. While not an e-commerce destination, the site features a store locator which lets customers know where they can buy Dickies products for personal and corporate use.

"Williamson-Dickie is excited to connect international consumers with the Dickies brand," says Matthew McCartin, head of marketing for Williamson-Dickie Mfg. Co. "Mexico is an important market for Dickies with immense growth potential."

Williamson-Dickie's current presence in Mexico has been established for over 30 years through more than 250 authorized, independent resellers throughout the country; some of whom have sold the brand for three generations. By communicating via Dickies.mx and content marketing to consumers in Mexico – from the company's strong work wear heritage to its presence in lifestyle activities and sponsorships around the globe – Dickies anticipates tremendous future growth within Mexico.

"As Williamson-Dickie Mfg. Co. celebrates its 90 year history, it is an ideal time to recognize the importance of the Mexico market," says Moine West, Williamson-Dickie's vice president and general manager of sales and distribution for Mexico. "Dickies.mx will play a crucial role in increasing our involvement with consumers in that market."

About Williamson-Dickie Mfg. Co.

Williamson-Dickie Mfg. Co. is the world's leading provider of authentic work apparel, specializing in innovative performance work wear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear, and licensed goods in more than 100 countries. Williamson-Dickie operates through wholly-owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East; exclusive licensees and distributors in Africa and the Asia Pacific region; and under the Dickies®, Workrite®, Kodiak® and Terra® brands. For more information, visit www.williamsondickie.com.