Wines of Alsace USA Toasts Record Growth and a Fresh Spin on its 'Alsace Rocks' Campaign

NEW YORK, Oct. 7, 2025 /PRNewswire/ -- Wines of Alsace USA is raising a glass to exceptional momentum in the U.S. market and the launch of a captivating new Alsace Rocks campaign. Long beloved by wine industry professionals, Alsace wines are winning over wider audiences and gaining more traction with U.S. consumers. Recent export figures confirm that once again the United States is a leading destination for Alsace wines, underscoring the region's growing popularity and dynamic appeal. This exciting news arrives just as the annual grape harvest in Alsace is wrapping up.

Strong US Market Gains

U.S. wine drinkers have an increasing thirst for Alsace wines with French Customs data* showing robust U.S. demand:

• For both still and sparkling wines, the U.S. ranks as the #2 export market in value with a +7.5% increase, and #3 in volume at almost 2.9 million bottles / around 241K cases (240,000+ hectoliters) an increase of +8.1%.
• Still wines alone achieved #2 in value with an increase of +5.9%, and #3 in volume at approximately 1.5 million bottles / 128,488 cases (11,564 hectoliters), an increase of +2.8%.
• Crémant d'Alsace, the region's acclaimed bubbly made in the traditional method, continues to sparkle in the US at #2 in value with a +10% increase, and #3 in volume at 1.3 million bottles / 112,277 cases (10,105 hectoliters), an increase of +14.8%.

*For the trailing 12 months.

The New Alsace Rocks Campaign
To build on the momentum, Wines of Alsace USA has unveiled a refreshed Alsace Rocks campaign that highlights three pillars inherent to this region tucked in France's northeast corner:

• Friends & Family: wines for sharing across all life's moments, produced by generations of Alsace's winemaking families.
• Flavors: a spectrum of styles, tastes and aromas, and food-pairing possibilities.
• Nature: stunning landscapes, and the region's commitment to sustainable, organic and biodynamic viticulture.

The campaign, with new creative by leading design agency Marine Lane, features a fresh visual identity and impactful consumer outreach. A bold new tagline, "Embrace New Terrain," invites consumers to discover and explore the distinct terroirs and taste experiences of Alsace wines. A secondary tag, "Feel a little French tonight," playfully reminds wine lovers that every bottle of Alsace wine is 100% French. Strategic partnerships with Vox Media, VinePair, and Wine.com, dynamic social and influencer collaborations amplify messaging, extend reach, and deepen engagement.

Looking Ahead
"Alsace wines embody versatility, heritage, and sustainability," shared Beth Cotenoff, SVP at Teuwen Communications, the agency partner for Wines of Alsace USA since 2012. "With U.S. consumers embracing these qualities more than ever, 2025 is the perfect moment to re-energize our presence and invite wine lovers to discover Alsace in every glass."

Foulques Aulagnon, Export Marketing Manager of the Alsace Wine Board/Comité Interprofessionnel des Vins d'Alsace (CIVA), commented, "The new Alsace Rocks campaign brings the wines to life with a different, easy-going approach to reach a broader audience. We want wine consumers to enjoy Alsace, whatever the occasion. The US market has always been a priority for Alsace wines, and we are so pleased to see this increased market penetration."

For a virtual Alsace wine experience, visit @drinkalsace on Instagram.

Media Contacts:
Beth Cotenoff | [email protected]
Stephanie Teuwen | [email protected]
Wines of Alsace USA/Teuwen, A Division of Evins Communications

About Alsace Wines
Located in northeastern France, Alsace is nestled between the Vosges Mountains and the Rhine River. On the Vosges foothills, vineyards are planted on 13 soil types. Alsace grows seven main varieties including dry, minerally Riesling, earthy Pinot Gris, refreshing Pinot Blanc, exuberant Gewurztraminer, elegant Pinot Noir, and more. From traditional-method sparklers and rich, late harvest wines to easy-drinking AOC Alsace and complex Grand Cru bottlings, embrace new terrain with Alsace wines.

SOURCE Wines of Alsace