Wines of Argentina Launches 8th Edition of Malbec World Day
The organization will celebrate this year's theme, "Elegance doesn't need perfection", with consumer events nationwide
#MalbecArgentino
NEW YORK, April 9, 2019 /PRNewswire/ -- Salud! Get ready to raise a glass: April 17, 2019 marks the eighth edition of Malbec World Day, a global celebration of Argentina's flagship grape valued for its identity, resilience, expressivity and style. Under the theme "Elegance Doesn't Need Perfection," Wines of Argentina will celebrate the rise of modern Argentinian winemaking this year during consumer-tasting events in Chicago and New York and many more across the world. A wine chat will also be held on Twitter.
Created and launched in 2011, Malbec World Day is an initiative by Vino Argentino with support from the Argentine Ministry of Foreign Affairs, the Argentina Agency for Investment and International Trade, and the Argentina Wine Corporation (COVIAR). Last year's edition saw more than 120 events in 100 cities across 60 countries, marking it as a global and historic promotional wine event.
Magdalena Pesce, Head of Communications of Wines of Argentina, exclaims, "A true celebration for the global wine community, Malbec World Day heralds the popularity of our emblematic grape that is beloved by so many. We are delighted to share our cultural export with the world: a fascinating expression of true elegance and extremely diverse range of terroirs."
MALBEC WORLD DAY NATIONAL EVENTS
During the weeks leading up to April 17, Wines of Argentina will host nationwide consumer and private events to mark the occasion. More details are below. An informative wine chat on Twitter hosted by Master of Wine, Christy Canterbury will take place on 2pm EST on April 17 via @WinesofArg #MalbecArgentino #MWD2019.
APRIL 11th | WASHINGTON, D.C. | Embassy of Argentina
The Argentine Embassy with support of Wines of Argentina will host a private walk around tasting for a group of government officials, dignitaries, and press and trade from the metro D.C. area.
**The Consulates of Los Angeles and Miami will also organize events to celebrate MWD with the participation of 20 Argentine wineries (around 10 in each).
APRIL 12th & 20th | NATIONWIDE | ABC Fine Wine & Spirits
In over 20 stores nationwide, ABC Fine Wine & Spirits will hold a series of 20 tastings showcasing a total of 6 Malbecs. More info here.
APRIL 13th | NEW JERSEY | Bottle King | 12-3pm EST
Malbec World Day will be celebrated at three Bottle King locations throughout New Jersey: Glen Rock, Hillsborough and Livingston. More info here.
APRIL 15th | NEW YORK, NY | City Winery | 6:30-late EST
For the New York Edition, guests can experience a general tasting of single vineyard wines including 17 premium Argentine Malbecs where tango dancers will take the stage. A VIP tasting will proceed the general tasting, with an additional 10 elegant Malbecs, followed by a traditional Argentina Asado. Guests will then be shuttled to a separate venue to enjoy a rooftop after party. Tickets are available for purchase here.
*Please note that City Winery will also hold on April 15th a general tasting of premium Argentine Malbecs in Atlanta, Nashville, Boston and Washington D.C.
APRIL 17th | CHICAGO, IL | Binny's Beverage Depot | 6-8pm CST
Supported by the Consulate General of Argentina in Chicago, Malbec World Day will take over Binny's Beverage depot with a wine tasting of 30 Malbecs. Guests can expect tango dancers and food specialties such as an empanada truck, Malbec ice cream from Frio Gelateria and Lucila's Alfajores.
APRIL 17th | CHICAGO, IL | City Winery West Loop | 6:30-10pm CST
For those interested in learning more about Malbec from a Master Sommelier and Winemaker can also head to City Winery West Loop to experience a walk around tasting. Tango dancers and a guitar player will also provide entertainment for the evening. Three seminars will be held at (7:15pm, 8:15pm, and 9:15pm). Tickets are available for purchase here.
IN SEARCH OF ELEGANCE, NOT PERFECTION
Currently responsible for 70% of the world's Malbec vineyards, Argentina's wine production is at an all-time high. Malbec wines are praised for their refined quality, balance and distinct characteristics that tell a unique story of each vintner and their corner of the world. These micro-regions, in turn, display a level of sophistication in determining the identity of each Malbec.
THE HISTORY OF MALBEC | A CULTURAL EXPORT
When one thinks of Malbec, Argentina immediately comes to mind: this undeniable cultural association can be contributed to the internationalization of this product and is commended by the unique and cosmopolitan style of this varietal. The Malbec varietal is the most widely cultivated grape in Argentina, covering 41,301 hectares (102.057 acres) of land. Over the past decade, exports of Malbec have increased by 375% resulting in prolific growth for the local Argentine economy.
Following the phylloxera outbreak that decimated French vineyards, a renewed interest in the varietal emerged. In 1853, Michel Aimé Pouget (1821-1875), a French agronomist, was appointed by President Domingo Faustino Sarmiento to carry out the management of the Agricultural Quinta de Mendoza modeled after the wine industry of France.
It was on April 17, 1853 where the first Quinta Normal and Agricultural School was inaugurated with the support of the governor of Mendoza; Pedro Pascual Segura. Over the span of the late nineteenth century, the influx of Italian and French immigrants to Argentina largely contributed to growth in this industry. Argentina's wealth of terroir resulted in a wine that would surpass its origins. With continued support from the people and the government of Argentina, this grape represents not only a cultural revolution but also a champion of Argentine ingenuity.
ABOUT WINES OF ARGENTINA
Wines of Argentina is the entity responsible for the VINO ARGENTINO brand in the world. Since 1993, the organization has been promoting the image of regional wines abroad, in addition to helping guide the export strategy of Argentina, studying and analyzing the changes that occur in consumer markets. Its objective is to collaborate in the consolidation of Argentina among the main wine exporting countries of the world and contribute to the global success of the wine industry, by raising the positive perception in the trade of opinion leaders and consumers. Currently, it has more than 260k followers on Facebook.
FOLLOW US ON Twitter, Facebook & INSTAGRAM | www.winesofargentina.org
For more information about Wines of Argentina or for events for Malbec World Day 2019, please contact:
Mi Mi Chloe Park
Wines of Argentina c/o Sopexa
[email protected]
SOURCE Wines of Argentina
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