NEW YORK, March 21, 2017 /PRNewswire-USNewswire/ -- Today, iconic brands Burger King and Tim Hortons announced a landmark commitment to improve the lives of chickens sourced for their restaurants in the United States and Canada by 2024. The announcement made by Restaurant Brands International Inc. (RBI), a multinational quick service restaurant company that owns these two prominent brands, will positively impact the welfare of millions of chickens.
Aligning with the Global Animal Partnership (GAP) standards, the commitment by RBI includes transitioning to chickens bred to have fewer health problems, more space for birds to move around, better lighting, improved litter quality, and enrichments like perches so the chickens can express more of their natural behaviors. The commitment also states that RBI will be working with animal welfare experts to achieve these changes by 2024.
"We are pleased to support RBI in this transition," says Priscilla Ma, U.S. Executive Director of World Animal Protection. "The commitment announced by Burger King and Tim Hortons will be highly impactful for chickens in North America. This move sends a powerful signal to food businesses around the world that meaningful change for chickens is not only possible but vital."
Right now, nearly all the chickens raised for meat in the United States live in dark, barren sheds. Bred to grow so fast their bones and hearts can't keep up, they suffer painful lameness, sores and other health problems. In a recent global poll released by World Animal Protection, 77% of U.S. respondents said they would not buy chicken from a fast-food chain if they knew it had suffered serious health problems because of living on a cramped industrial farm.
"With the success of the cage-free egg movement, U.S. consumers have shown that animal welfare is important to them in their food purchasing decisions," said Ma. "This new commitment for broiler chickens is the right thing for RBI, Burger King, and Tim Hortons to do for chickens, for their customers and for themselves."
About World Animal Protection:
World Animal Protection, formerly known as the World Society for the Protection of Animals (WSPA), is active in more than 50 countries. From our offices around the world, we work with businesses, governments, local partners and animal welfare organizations to find practical ways to prevent animal suffering worldwide. Learn more at http://www.worldanimalprotection.us.org/
Notes to editors:
- High-resolution photography and B-Roll is available on request
- For further information and interviews with spokespeople, please contact Carla Pisarro, +1-646-783-2210, [email protected]
- In 2016, the poll referenced was conducted in twelve countries: UK, Sweden, Netherlands, Denmark, USA, Canada, India, Brazil, Thailand, New Zealand, Australia and China. The poll was conducted by Kantar TNS.
SOURCE World Animal Protection