World's Largest Swimming Lesson™ Celebrates 10th Anniversary, June 20, 2019
Registration Opens February 14th
Feb 12, 2019, 17:03 ET
OVERLAND PARK, Kan., Feb. 12, 2019 /PRNewswire/ -- Registration for the 2019 World's Largest Swimming Lesson™ (WLSL) will open February 14th. This year's event will take place Thursday, June 20th. Organizers are urging aquatic facilities of all types to show their love for water safety and drowning prevention by registering as an official 2019 Host Location and sharing that love on social media. https://bit.ly/2oE9Fgv
The purpose of the lesson? Provide kids and parents exposure to life-saving water safety skills and build awareness about the vital importance of teaching children to swim to help prevent drowning. Program organizers are working to connect the dots between the real risk of childhood drowning and the need for basic water competency skills and crucial parental supervision to keep kids safe in and around the water. Research shows:
- The problem is life threatening for children: Per the World Health Organization, drowning is third leading cause of unintentional injury-related death, accounting for 7 percent of all injury-related deaths. In the U.S., drowning remains the leading cause of injury related death for children ages 1-4, and the second leading cause for children under 14.
- Many lack basic swimming skills: In 2014, a survey completed by the American Red Cross found more than half of all Americans (54 percent) either can't swim or don't have all of the basic swimming skills.
- Parents don't recognize supervision is key: According to a 2016 Safe Kids Worldwide report, despite the fact that lack of supervision played a role in the majority of drowning deaths, less than half of parents (49 percent) indicate they remain within arms' reach of their child in the water.
However, there is reason to hope. Since the WLSL event launched in 2010, the Swimming Lessons Save Lives™ message has been shared with more than a billion people. Now in its 10th year, program organizers anticipate more than 600 facilities will host a WLSL event in more than 20 countries. Register at WLSL.org.
About The World's Largest Swimming Lesson™
WLSL was created as a platform to build awareness about the fundamental importance of teaching children to swim to prevent drowning. Each year, WLSL events provide more than 20,000 man hours of water safety training in a single day. Since its inception, more than 278,000 children and adults in close to 50 countries have participated in WLSL lessons.
Contact: Aleatha Ezra
Email: aezra@waterparks.org
913-599-0300 x 11
SOURCE World's Largest Swimming Lesson
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