Zac Brown Band, Wells Fargo and inMarket ask Chicago to Honor Veterans via Beacons at Wrigley Field Show

CHICAGO, Sept. 10, 2015 /PRNewswire/ -- Zac Brown Band, Wells Fargo and inMarket have teamed up to support Warriors to Summits -- part of No Barriers USA, a nonprofit that empowers veterans, transitioning service members with disabilities and their families -- by deploying the world's first beacon engagement program for a major recording artist during its 9/11 show at Wrigley Field in Chicago. 

Attendees at Zac Brown Band's concert at Wrigley Field who have the Zac Brown Band Live App (or others in the inMarket network) will be part of the experience. The proximity engagement will promote the Warriors to Summits pledge, asking folks to respect, support and honor our veterans.

Through its partnership with inMarket, Zac Brown Band becomes the first major recording artist to leverage beacons at scale. inMarket, which reaches 36MM monthly active app users per month, is the world's largest beacon proximity platform.

"We're honored to work with Zac Brown Band and Wells Fargo in support of Warriors to Summits," said Todd Dipaola, CEO, inMarket. "We've seen the power of beacons in the retail setting, and now Zac Brown Band is showcasing how the technology can be used in the music industry to improve the fan experience while driving awareness for a great cause."

Since 2010, inMarket has created groundbreaking programs for brands in the beacon and proximity space. In 2014, inMarket was the first beacon proximity platform in multiple retailers, it deployed the first beacon campaign for a CPG brand and was the first to prove beacons drive sales lift.

About inMarket
inMarket is the world's largest mobile-at-retail beacon proximity platform, reaching over 36MM shoppers via top shopping apps in every major U.S. retail location. Since 2010, inMarket's proximity platform has driven millions of purchases in brick-and-mortar stores, influencing over $300BN in annual sales. Over 100 brands have leveraged inMarket to engage prospective customers at their most receptive moments, resulting in verified sales lift. For more information, please visit www.inMarket.com.

About Zac Brown Band
Three-time GRAMMY winners and multi-platinum artists Zac Brown Band have become one of music's most heralded acts.  Their latest album JEKYLL + HYDE, out now on Southern Ground Artists/John Varvatos Records/Big Machine Label Group/Republic Records, marked the band's third consecutive #1 debut on the Billboard 200 chart.  Together with their three platinum-selling albums, Uncaged, You Get What You Give, and The Foundation, and their 2013 project The Grohl Sessions Vol. 1, the band has sold over seven million albums to date.  On the radio, the band has earned a historic series of fourteen #1 hit radio singles and became only the second artist to top both the country and active rock formats.  Zac Brown Band are currently out on their largest North American Stadium Tour to date which includes two history making performances - a first ever three-night run at Fenway Park, and the first ever concert at Coors Field.  Additional stadiums include Wrigley Park, Nationals Park, Citi Field, Comerica Park and Citizen's Bank Park. Zac Brown Band is managed by ROAR, a Beverly Hills-based artist and brand management company. The band is also represented by CAA, public relations firm Shore Fire Media and strategic digital marketing agency Girlilla Marketing. Additional information can be found at http://www.zacbrownband.com/.

About Warriors to Summits
No Barriers Warriors is a program of No Barriers USA, whose mission is to unleash the potential of the human spirit. The program empowers veterans and transitioning service members with disabilities, and survivors of the fallen, to overcome barriers and unleash their potential. Their experiences serve as both an opportunity for growth and catalyst for change as these brave men and women stretch boundaries, build teams, innovate through adversity and step up to lead and serve others. Complementing the reintegration process, this program provides quality transformative experiences that inspire warriors to grow and continue to contribute their absolute best to the world.

About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.7 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through 8,700 locations, more than 12,500 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in 36 countries to support customers who conduct business in the global economy. With approximately 266,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 30 on Fortune's 2015 rankings of America's largest corporations. Wells Fargo's vision is to satisfy all our customers' financial needs and help them succeed financially. Wells Fargo perspectives are also available at Wells Fargo Blogs and Wells Fargo Stories.

Media Contact:
Dave Heinzinger 
Senior Director, Communications | inMarket
[email protected]

SOURCE inMarket

Related Links

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