Zatarain's Joins inMarket Mobile to Mortar™ Platform, Becomes World's First CPG Brand Using Beacon Technology in Retail Context-Aware Smartphones add Digital Benefits to Real-World Shopping for Consumers, Brand and Retailers
LOS ANGELES, April 2, 2014 /PRNewswire/ -- Mobile in-store marketing solution inMarket has partnered with Zatarain's, a McCormick & Company brand and New Orleans tradition, to create the world's first beacon campaign for a CPG brand. Zatarain's will leverage inMarket's groundbreaking Mobile to Mortar™ beacon platform, beginning first in Southern California retail locations and then expanding nationally. Zatarain's has been working with inMarket on mobile campaigns in-store since 2013.
The inMarket Mobile to Mortar™ network is a multi-retailer platform that supports America's most popular shopping apps. inMarket's implementation enables phones to recognize immediate surroundings in "smart locations" and awaken content when shoppers need it -- adding shopping concierge value to the retail experience. inMarket rolled out the world's first network of beacons at multiple retailers in January 2014, when it began deploying its technology in retail stores around the U.S.
"We've been helping the world's savviest brands reach shoppers in the age of mobile since 2010," said Todd Dipaola, CEO and co-founder of inMarket. "Beacons are the next paradigm for advertising to conform to the lives of shoppers. Smartphones are getting smarter, and we are tremendously excited to break new ground with McCormick & Company. Zatarain's has shown industry leadership to become the first CPG to drive shoppers to their product in-store via beacons."
Zatarain's and inMarket, together with Zatarain's agency partner, Peter Mayer, will blend digital benefits into real-world shopping, through a seamless smartphone experience. Zatarain's campaign includes grocery list reminders and loyalty points at the point-of-sale. Sample consumer experiences on the M2M platform can be viewed here: www.inMarket.com/mobiletomortar.
"Shopper marketing is changing rapidly due to mobile, and we're always looking for the most effective ways to reach our shoppers in-store," said Jennifer Barr, Senior Marketing Manager, Zatarain's. "We've had success with inMarket in the past, and we're looking forward to leveraging their Mobile to Mortar™ network during our next campaign."
inMarket has connected hundreds of brands with tens of millions of consumers across the country since it launched in 2010. inMarket's Mobile to Mortar™ platform consists of beacons at retail that activate shopping apps. Campaigns reach shoppers at multiple points throughout the path-to-purchase, from planning the shopping trip to interacting with products in-store.
High-res images: inMarket Mobile to Mortar™ Press Pack
inMarket runs the world's largest mobile shopper marketing platform, reaching mobile-age consumers as they make purchasing decisions. By reaching the #1 buying demographic, also referred to as the "lost generation" by conventional media, inMarket's unique model delivers engagement when it matters most and dramatically lifts branded purchases. Clients such as Coca-Cola, Kraft, Levi's, Nestle, and Procter & Gamble have launched hundreds of in store campaigns with inMarket. inMarket was founded in Venice, CA by veteran entrepreneur brothers Todd and Mark Dipaola.
For more information about inMarket, please visit www.inMarket.com.
Since 1889, Zatarain's has been the authority on the fun and flavor of New Orleans. From its humble beginnings producing root beer extract, the company has grown to make more than 200 food products from Rice Dinner Mixes, Frozen Entrees, Pasta Dinner Mixes, Breading, Seasonings and Spices to Seafood Boils, Creole Mustard and other products based on authentic New Orleans-Style recipes and seafood preparation. Now, people around the world recognize that to capture the true flavor of New Orleans cuisine, you have to "Jazz It Up with Zatarain's." For information, recipes and Zatarain's online store, visit www.zatarains.com.
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