Zoomerang and PR Newswire Host a Free Webinar: Stay Top of Mind Through Creative Content Generation

NEW YORK, Oct. 13, 2011 /PRNewswire/ --- Meeting the demands to consistently create engaging content that will attract and maintain loyal customers can be overwhelming.  Utilizing surveys and polls, however, can not only provide valuable insight into an audience's thoughts and needs, but also be an easy, cost-effective way to generate thought-provoking content.

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Zoomerang and PR Newswire are hosting a free webinar, Stay Top of Mind Through Creative Content Generation, which will explore how organizations can easily conduct surveys and polls and collect compelling data to turn into insightful content that can capture press attention and spark conversations across social networks.  Additionally, the webinar will teach participants how to get the most out of their content by transforming its formats to repurpose the results.

The webinar, taking place on Tuesday, October 25th, 2011 at 2 p.m. ET, will feature two panelists, John O'Connell, Senior Public Relations Manager at HNTB and Douglas Karr, CEO of DK New Media and will be moderated by PR Newswire's Vice President of Social Media, Sarah Skerik.

For more information and to register for the webinar, click here.

As an industry thought leader, PR Newswire regularly produces and hosts topical webinars aimed at keeping  public relations, investor relations and marketing professionals informed of the latest trends and providing advice and strategies necessary to reach their communications goals.  Visit PR Newswire's Knowledge Center for a list of upcoming events and webinars or to listen to PR Newswire's archived webinars.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About Zoomerang

Zoomerang is a fast, easy-to-use and powerful tool to make and send your own online surveys and polls.  Millions of people and thousands of businesses, non-profits and educational institutions trust Zoomerang online surveys and polls to gather feedback allowing them to make better decisions with minimal cost and effort. Zoomerang provides customizable survey templates for the most common questions including customer satisfaction, meeting feedback, product feedback, event planning, online voting and hundreds more. Zoomerang customers can take advantage of Zoomerang Sample, a panel of more than 2.5 million consumers ready to take surveys.  Zoomerang is a product of MarketTools Inc.  For more information, visit www.zoomerang.com.

About MarketTools, Inc.

MarketTools is the leading provider of software and services for market research and enterprise feedback management (EFM). The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. As the first company to make online surveys widely available on the Web, MarketTools continues its market leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. MarketTools' premier portfolio of technology-based insight brands includes CustomerSat™, TrueSample®, Zoomerang®, ZoomPanel® and ZoomPanel Tech™.

MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London. For more information, please visit: http://www.markettools.com.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
[email protected]

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
[email protected]

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