The principles of strong communications haven’t changed, but the way campaigns are executed is evolving in the new media age. Interactive media is leveling the playing field and the rules of success are still emerging.
The purpose of the Knowledge Center is to offer public relations advice and strategies, how-to articles, thought leadership pieces and other information to help you make your public relations, investor relations, marketing and multimedia broadcast campaigns more effective.
Here you’ll find the latest information on everything from online public relations to multimedia broadcast PR. If you don’t see the information you need here, reach out to us. Our experts are always available to help you reach your communications goals.

Effective PR Isn't About Eyeballs - It's About Engagement
Establishing a relevant connection with your audience is the key to success.
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White Paper: Marketing Is Content
Increasingly, content is the currency that drives brand engagement with...
View whitepaperPress Release SEO: Writing Press Releases Effectively for Search Engines
Press Release SEO: Writing Press Releases Effectively for Search Engines
New World Order Necessitates Broader, Deeper Shareholder Engagement
Wed, Feb 22, 12, 12:00 ET
4th Annual Gravity Summit – Social Media for Sports and Entertainment
Location:Covel Commons UCLA Campus
Wed, Feb 22, 12, 13:00 ET
The Social Media Toolbox: Unlocking New Strategies to Resonate with Your Audience
Tue, Feb 28, 12, 08:30 ET
Inbound Marketing Summit - New York
Location:404
Thu, Mar 1, 12, 00:00 ET
San Diego Social Media Symposium
Location:San Diego Hall of Champions
Thu, Mar 15, 12, 08:30 ET
New York B2B Social Communications Leadership Forum 2012
Location:New York University Midtown Campus
Wed, Mar 21, 12, 08:00 ET
Radio Ink Hispanic Radio Conference
Location:Hyatt Regency Mission Bay Spa & Marina
Thu, Mar 22, 12, 08:00 ET
The Social Consumer 2012: Case Studies and Roundtables
Location:The Graduate Center of The City University of NY
Wed, Apr 11, 12, 08:00 ET
Hispanicize 2012
Location:JW Marriott Marquis Miami
Wed, Apr 11, 12, 08:30 ET
Creating Credible Content
Location:The Poynter Institute
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