Knowledge Center

Information You Can Use. Knowledge You Can Trust

The principles of strong communications haven’t changed, but the way campaigns are executed is evolving in the new media age. Interactive media is leveling the playing field and the rules of success are still emerging.

The purpose of the Knowledge Center is to offer public relations advice and strategies, how-to articles, thought leadership pieces and other information to help you make your public relations, investor relations, marketing and multimedia broadcast campaigns more effective.

Here you’ll find the latest information on everything from online public relations to multimedia broadcast PR. If you don’t see the information you need here, reach out to us. Our experts are always available to help you reach your communications goals.

Beyond PR Blog

Your Audience Knows Best: Content Format

A conversation I had yesterday with a PR textbook author got me thinking about our habits and the tactics we employ to communicate with our audiences. We were talking about digital storytelling,...

Grammar Hammer: I Just Can’t Go Any Further (or Farther).

I forget why I decided that this would be my topic for the week. I probably had an email I was writing and trying to figure out which word to use when I experienced a brain drain so severe I...

A 14-Tweet Press Release? Genius.

Amazon created buzz yesterday among the denizens of Twitter (read: important target market) when it issued 14 tweets about the new Kindle Fire HDX, earning themselves a lot of extra attention...