The principles of strong communications haven’t changed, but the way campaigns are executed is evolving in the new media age. Interactive media is leveling the playing field and the rules of success are still emerging.
The purpose of the Knowledge Center is to offer public relations advice and strategies, how-to articles, thought leadership pieces and other information to help you make your public relations, investor relations, marketing and multimedia broadcast campaigns more effective.
Here you’ll find the latest information on everything from online public relations to multimedia broadcast PR. If you don’t see the information you need here, reach out to us. Our experts are always available to help you reach your communications goals.

Effective PR Isn't About Eyeballs - It's About Engagement
Establishing a relevant connection with your audience is the key to success.
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White Paper: Marketing Is Content
Increasingly, content is the currency that drives brand engagement with...
View whitepaperOptimizing Press Releases: SEO is Now About Natural Writing, Social Sharing & Interesting Content
Optimizing Press Releases: SEO is Now About Natural Writing, Social Sharing & Interesting Content
Thu, May 17, 12, 11:00 ET
Social & Mobile Financial Services Communications: Case Studies and Roundtables
Location:The Graduate Center of The City University of NY
Thu, Jun 21, 12, 12:00 ET
PR News’ Taste of Tech and Social Media Summit
Location:Sentry Centers
Tue, Sep 4, 12, 21:00 ET
Content Marketing World 2012
Location:Columbus Convention Center
Thu, Sep 27, 12, 11:30 ET
Digital World Expo 2012
Location:Mirage Events Center
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