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Information You Can Use. Knowledge You Can Trust
The principles of strong communications haven’t changed, but the way campaigns are executed is evolving in the new media age. Interactive media is leveling the playing field and the rules of success are still emerging.
The purpose of the Knowledge Center is to offer public relations advice and strategies, how-to articles, thought leadership pieces and other information to help you make your public relations, investor relations, marketing and multimedia broadcast campaigns more effective.
Here you’ll find the latest information on everything from online public relations to multimedia broadcast PR. If you don’t see the information you need here, reach out to us. Our experts are always available to help you reach your communications goals.
Beyond PR Blog
Life at the Intersection of Search and Social
When it comes to Twitter, engagement is key, says Peter Greenberger, Twitter’s director of sales in Washington, DC. “Followers is somewhat of a vanity metric,” Greenberger said...
Read moreContent and Trust: Highlights for Communicators from Social Media Week NYC
New York is the global capital for media, so it is not surprising that during Social Media Week NYC much of the conversation centered on journalism and the people that are helping it evolve. But...
Read moreContent We Love: An Effective Angle & Approach
I’ve been thinking a lot about what makes a press release work in today’s connected information environment, and made a simple conclusion. Whether or not the message in interesting to...
Read moreFeatured Knowledge Center Content
White Paper: The Dawn of Agile Engagement
In an era of constant, multimedia content streaming back and forth between...
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White Paper: Maximizing Content Marketing: A Six-Step Plan for Agile Engagement
A veteran communications professional shares a six-step process combining...
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White Paper: Active Listening: The Key to Relevance and PR Results
Leading communications professionals discuss how listening to your Social...
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Optimizing Press Releases: SEO is Now About Natural Writing, Social Sharing & Interesting Content
Most Emailed
Online Newsroom Best Practices
Optimizing Press Releases: SEO is Now About Natural Writing, Social Sharing & Interesting Content
Upcoming Events & Webinars
Thu, Mar 7, 13, 15:00 ET
A Day in the Life of an AP Reporter
Mon, Mar 18, 13, 11:00 ET
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Tue, Mar 19, 13, 13:00 ET
Social & Mobile Financial Services Leadership Forum - Boston
Location:Communispace
Thu, Mar 28, 13, 08:30 ET
How to Employ Multimedia Content for Compelling Storytelling - San Francisco
Location:UBM Tech
Tue, Apr 2, 13, 13:00 ET
Wealth Management & Social Media Leadership Forum - New York
Location:The McGraw-Hill Conference Center
Tue, Apr 2, 13, 13:00 ET
Best Practices: The Life of an Earnings Release
Tue, Apr 9, 13, 08:00 ET
Hispanicize 2013
Location:Eden Roc Renaissance Miami Beach
Wed, Apr 17, 13, 08:00 ET
Content Marketing Summit New York
Location:The Graduate Center of The City University of NY
Wed, Apr 24, 13, 08:30 ET
Visual Storytelling: The Power of Multimedia in Communications - Atlanta
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Thu, May 9, 13, 08:00 ET
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Location:The Graduate Center of The City University of NY
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