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Dec 31, 2018, 09:30 ET American Girl's 2019 Girl Of The Year™ Blaire Has The Recipe For Creating Meaningful Connections

Tonight, millions of girls everywhere are counting down to welcome the New Year and American Girl's newest Girl of the Year™, Blaire Wilson™!...


Dec 28, 2017, 09:30 ET American Girl's 2018 Girl Of The Year™ Is On A Mission To Inspire Girls To Push Beyond Boundaries And Reach For The Stars

3...2...1...It's time to blast off with American Girl's 2018 Girl of the Year™, Luciana Vega™! Officially launching on January 1, Luciana is the...


Nov 14, 2017, 05:00 ET American Girl® Encourages Fans To "Give What Counts" This Holiday

American Girl's holiday campaign, Give What Counts, reflects on the true spirit of giving, as well as the brand's goal to nurture children everywhere ...


Nov 10, 2017, 05:00 ET American Girl's Brand-New Flagship Store To "Rock The Block" At 75 Rockefeller Plaza November 11!

Start spreading the news! On November 11, American Girl Place New York—one of the city's hottest destinations for girls and their families—is opening ...


Aug 21, 2017, 06:00 ET Say Aloha To American Girl's Newest Historical Character, Nanea Mitchell

Today, girls everywhere will say "Aloha!" to American Girl's newest BeForever character, Nanea Mitchell, a Hawaiian girl growing up on the island of...


Jul 24, 2017, 06:00 ET American Girl Debuts Custom Doll And Apparel-Making Experience With Never-Before-Released Options And Over One Million Design Combinations

Calling all young designers! For the first time ever, girls can now customize and design their very own Truly Me™ doll from head to toe, along with...


Apr 27, 2017, 06:00 ET American Girl Debuts New Contemporary Character "Z" Yang,™ A Filmmaker Who Tells Stories Through Her Own Creative Lens

Lights, camera, action! Today, American Girl brings its popular stop-motion vlogger character, Z Yang, to life for millions of fans who have come to...


Feb 14, 2017, 09:00 ET American Girl Gives Girls More Characters And More Stories To Love In 2017!

For more than 30 years, girls have met and fallen in love with American Girl characters—both historical and contemporary—that have helped build...


Oct 18, 2016, 12:10 ET American Girl® Brings Joy To Every Girl This Holiday Season

American Girl has something special for every girl's holiday wish list—from newly released dolls that inspire girls to lift their voices and be a...


Oct 12, 2016, 06:00 ET American Girl® Debuts First-Ever Animated Series--Episodes Based On New WellieWishers™ Line For Younger Girls

American Girl, a premium brand for girls and a subsidiary of Mattel, Inc. (NASDAQ: MAT) today announced a content licensing agreement with Amazon...


Aug 25, 2016, 06:00 ET American Girl® Debuts 1960s Melody Ellison To Its BeForever Lineup

On August 25, 2016, American Girl's newest historical character Melody Ellison—civil rights believer, chorus leader, and daughter of Detroit—hits the ...


Jun 23, 2016, 06:00 ET American Girl Debuts WellieWishers™ -- A New Content And Doll Lifestyle Brand For Younger Girls Ages 5 To 7

Today little girls everywhere will learn what it means to "stand in another person's wellies" with American Girl's new WellieWishers—a line of five...


May 27, 2016, 06:00 ET American Girl's 2016 Girl Of The Year® Stars In All-New Movie Adventure

MIDDLETON, Wis., May 27, 2016 /PRNewswire/-- This summer, American Girl's 2016 Girl of the Year, Lea Clark™ stars as the company's first-ever action...


Mar 21, 2016, 06:00 ET American Girl® Expands Into Construction Space For First Time With Premium Mega Bloks® Playsets For Girls

American Girl, a premium brand for girls and subsidiary of Mattel, Inc. (NASDAQ:MAT), today announced it's expanding into the building category with...


Jan 01, 2016, 06:00 ET American Girl's 2016 Girl Of The Year™ Dives Into Adventure And Helps Girls See Life Through A New Lens

Today, millions of girls are going wild for Lea Clark™, American Girl's 2016 Girl of the Year™! Lea, a talented photographer with a love for animals, ...


Nov 09, 2015, 06:00 ET American Girl Brings Girls And Their Families Together For A Holiday Season Filled With Kindness And Generosity

In an effort to bring more joy and friendship to thousands of girls and their families in need this holiday season, American Girl, a premium brand...


Nov 05, 2015, 06:00 ET American Girl® Debuts New Digital Content For Girls, About Girls, And Starring Girls

American Girl, a premium brand for girls and a subsidiary of Mattel, Inc. (NASDAQ: MAT), presents four new, digital content platforms to connect,...


Sep 08, 2015, 06:00 ET American Girl Helps Spark Mother-Daughter Conversations With "The Care & Keeping Of Us"

American Girl has partnered again with pediatrician and New York Times bestselling author, Dr. Cara Natterson, on a new go-to guide for moms and...


Aug 27, 2015, 06:00 ET American Girl® Brings The Nifty '50s To Life With New BeForever Character Maryellen Larkin!

Today, girls will be transported back to the fabulous 1950s when they meet American Girl's newest BeForever™ character—Maryellen Larkin—an energetic...