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Nov 07, 2019, 05:00 ET AIMM's New Metric Reveals Top Performing Ads Among African-American, Hispanic, LGBTQ+; Gauges Purchase Intent

Ford, Walmart and Google share a common accolade as of today: these and others were named among the top quartile of advertisements measured by the...


Sep 18, 2019, 14:09 ET AIMM de la ANA presenta Cultural Insights Impact Measure™ (CIIM™) y prueba que la pertinencia cultural impulsa resultados reales para las marcas

La Alliance for Inclusive and Multicultural Marketing (Alianza para el marketing inclusivo y multicultural, AIMM) de la Association of National...


Sep 18, 2019, 06:00 ET The ANA's AIMM Introduces the Cultural Insights Impact Measure™ (CIIM™) Proving that Cultural Relevance Drives Real Brand Results

A breakthrough new study that proves the incremental value of genuinely reflecting culture in marketing creative was unveiled today by The...