News from association of hispanic advertising agencies A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Mar 09, 2012, 08:45 ET La AHAA publica nuevo estudio que vincula el enfoque del marketing hispano entre las firmas CPG y minoristas con el crecimiento corporativo global

La AHAA: The Voice of Hispanic Marketing publicó su segundo estudio exhaustivo donde muestra una conexión positiva entre el marketing corporativo...


Mar 08, 2012, 08:07 ET AHAA Releases New Study Linking Hispanic Marketing Focus Among CPG and Retail Companies to Overall Corporate Growth

AHAA: The Voice of Hispanic Marketing has released its second comprehensive study which revealed a positive connection between corporate Hispanic...


Oct 12, 2011, 08:30 ET U.S. Hispanic Advertising Industry Seeks to Recognize Best Creativity with New "USH Idea Awards" Presented by AHAA and Circulo Creativo

Leaders from the U.S. Hispanic advertising industry have joined forces to create the USH Idea Awards—a new industry standard to celebrate outstanding ...


Oct 12, 2011, 02:30 ET Un estudio demuestra que las asignaciones de publicidad hispana, equivalen al crecimiento de los ingresos corporativos

La AHAA (Asociación de Agencias de Publicidad Hispana) publicó su Informe 2010 sobre gastos publicitarios en el mercado hispano, que puso de...


Oct 12, 2011, 02:30 ET Study Finds Hispanic Advertising Allocations Equate to Corporate Revenue Growth

The Association of Hispanic Advertising Agencies released its 2010 Report on Hispanic Advertising Spending, which revealed that there is a connection ...


Nov 22, 2010, 09:26 ET Multicultural Is the New Mainstream

The U.S. population is becoming increasingly diverse, and while statistics aren't really necessary to confirm the obvious, the soon-to-be-released...


Oct 11, 2010, 09:17 ET Lapiz Wins Best of Show at 12th Annual Ad Age Hispanic Creative Awards

Lapiz took top honors at Ad Age's 12th Annual Hispanic Creative Advertising Awards winning Best of Show for the radio spot "Batalla" promoting...


Oct 01, 2010, 08:54 ET Recording Superstar Pitbull to Open Hispanic Advertising Industry Conference

Singer, songwriter and host of his own Spanish-language program La Esquina on Mun2, Pitbull will share his experience and success story with...


Sep 20, 2010, 10:01 ET Marketing Conference Confirms Hispanic is A Natural Selection

Natural Selection is a key mechanism of evolution and the fitting description for what is occurring today in the U.S. population and...


Sep 14, 2010, 01:34 ET Integration and Collaboration Inspires AHAA's Annual Conference

Agencies are being challenged to innovate in response to market pressures and brand demands: retooling, re-energizing, and re-inventing their...


Mar 31, 2010, 11:05 ET Association of Hispanic Advertising Agencies (AHAA) Questions Controversial Hispanic Ad Agency Selection Process and Decision by The Home Depot

Multiple AHAA member agencies participated in the recent Hispanic-specialized agency search and review process conducted by The Home Depot, the...


Mar 29, 2010, 08:10 ET Share of Media Dollars Allocated to Hispanic Market Increased in 2009 Despite Recession and Near Double-Digit Cuts in Overall Ad Spending Among Top 500 Advertisers

Facing a bleak 2009, the top 500 advertisers sharpened their pencils and took bold steps to restructure advertising priorities and redistribute ad...