News from bia/kelsey A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages

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Apr 14, 2016, 03:14 ETChatbots, Online-to-Offline, Geo-Fencing, Location Data and Digital Innovation Top the Agenda at Next Month's BIA/Kelsey ENGAGE Conference

The latest innovations and best practices in local advertising and marketing solutions will be center stage at next month's BIA/Kelsey ENGAGE...


Sep 16, 2015, 07:00 ETBIA/Kelsey Finds 73.2% of Small Businesses Use Social Media for Marketing

For the second consecutive year, social media is the top marketing channel used by small and medium-sized businesses (SMBs), according to...


Sep 02, 2015, 07:00 ETBIA/Kelsey Report Offers Close Up on Video as Effective Conversion Tool

BIA/Kelsey today released a new report that examines the use of video as an effective tool for driving conversions at every stage of the customer...


Jun 02, 2015, 03:00 ETBIA/Kelsey Estimates On-Demand Household and Transportation Services Will Generate $18.5 Billion in Revenues in 2015

BIA/Kelsey estimates companies providing on-demand household and transportation services will generate $18.5 billion in revenues in 2015,...


May 13, 2015, 10:01 ET'BIA/Kelsey NOW' to Examine the Rise of the Local On-Demand Economy, June 12, San Francisco

From ride sharing and hospitality to house cleaning, odd jobs and roadside assistance, consumers, workers and investors are enthusiastically joining...


Mar 24, 2015, 09:00 ETBIA/Kelsey Forecasts Health Care Local Ad Spend to Top $10.7B in 2015

In a new report titled, "Insights into Local Advertising – Health Care Vertical," BIA/Kelsey estimates health care organizations studied in this...


Mar 10, 2015, 09:00 ETBIA/Kelsey Announces Finalists for 'GOLOCAL Awards' Competition; Winners to Be Announced at BIA/Kelsey NATIONAL Conference

In a forthcoming update to its Annual Local Media Forecast, BIA/Kelsey estimates national advertisers will spend $57.1 billion on local media this...


Feb 10, 2015, 09:00 ETBIA/Kelsey NATIONAL Conference to Examine the $50B National-to-Local Advertising and Marketing Opportunity

National brands, franchises and multi-location businesses are investing substantial dollars and resources to deploy local digital marketing programs. ...


Nov 11, 2014, 09:00 ETHigher-Spending SMBs Estimate Nearly One-Third of Annual Sales Driven by Promotions and Discount Deals - BIA/Kelsey Survey

As the 2014 holiday shopping season gears up, consumers can expect to see an avalanche of promotions and discount offers, not only from major brands...


Nov 05, 2014, 09:37 ETBIA/Kelsey Survey Finds Search Engine Marketing the Top Digital Marketing Priority for Majority of Higher-Spending SMBs

A majority (60.6 percent) of higher-spending small and medium-sized businesses (SMB Plus Spenders) rated search engine advertising and marketing...


Oct 23, 2014, 07:00 ETBIA/Kelsey: Higher-Spending SMB Marketers Really 'Like' Social Media

The data coming out of the latest wave of BIA/Kelsey's Local Commerce Monitor (LCM 18), an ongoing study of the advertising behaviors of small to...


Jul 16, 2014, 08:00 ETBIA/Kelsey's LEADING IN LOCAL Conference Series Heads to The Big Easy, Sept. 22-24, to Examine the 'SMB Digital Marketing' Opportunity

BIA/Kelsey estimates more than 10 million small and medium-sized businesses in the U.S. are deploying digital media and marketing solutions, ranging...


Apr 10, 2014, 06:30 ETBIA/Kelsey Forecasts U.S. Mobile Local Ad Revenues to Reach $4.5 Billion in 2014

U.S. mobile local advertising revenues will reach $4.5 billion in 2014, up from $2.9 billion in 2013, according to BIA/Kelsey, advisor to companies...


Mar 05, 2014, 09:00 ETBIA/Kelsey's 'LEADING IN LOCAL: The National Impact' Conference to Examine Local Digital Marketing Initiatives of Brands, Franchises and Multi-Location Businesses

National brands, franchises and multi-location businesses are investing substantial dollars and resources to deploy local digital marketing programs. ...


Feb 25, 2014, 09:00 ETHispanic Consumers Outpace Non-Hispanics in Use of Social and Mobile Sources for Local Shopping Information, According to BIA/Kelsey

Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping, according to BIA/Kelsey's...


Jan 16, 2014, 09:00 ETNew Report by BIA/Kelsey Focuses on Measuring Mobile Advertising's Effectiveness

A new report by BIA/Kelsey reveals the tipping point for advertisers embracing mobile will arrive this year. Improved location targeting, such as...


Jan 14, 2014, 11:00 ETBIA/Kelsey Names Abid Chaudhry Senior Director, Industry Strategy & Insight; Adds Associate Analysts Meshach Cisero and Rebecca Weingartner

BIA/Kelsey, advisor to companies in the local media industry, today announced the expansion of its analyst team with the addition of three new...


Dec 19, 2013, 07:00 ETBIA/Kelsey's Local Media Index Shows Television Stocks Exceeding S&P 500 in 2013

As local television stations continue to generate substantial cash flows, investor confidence has risen, driving stock values up 185 percent in the...


Dec 18, 2013, 07:00 ETU.S. Native Social Ad Revenues Surge to $2.4 Billion in 2013, Up 77 Percent Since 2012, According to BIA/Kelsey

The fall update to BIA/Kelsey's U.S. Social Local Media Forecast indicates native social advertising is growing significantly faster than social...


Dec 09, 2013, 01:00 ETNew BIA/Kelsey Report Explores Mobile Local Shopping and Payments -- from M-Commerce to Mobile-Assisted Offline Shopping

BIA/Kelsey, advisor to companies in the local media industry, today announced the release of a new report which explores the evolution of shopping,...


Nov 19, 2013, 03:00 ETBIA/Kelsey Forecasts Overall U.S. Local Media Ad Revenues to Reach $151.5B in 2017, Lifted by Faster Growth in Online/Digital

In the midyear update to its Annual U.S. Local Media Forecast (2012-2017), BIA/Kelsey projects total U.S. local media ad revenues to grow from $132.9 ...


Nov 12, 2013, 06:00 ETLocal Radio Maintains Competitive Position in Local Ad Market with 11.5 Percent Share of Local Ad Revenues, According to BIA/Kelsey

The local radio market is growing, albeit at a more moderate pace than it once did, by expanding its offerings to off-air platforms, providing a...


Oct 23, 2013, 11:22 ETLocal Consumers Likely to Flex Multi-Channel Muscle During 2013 Holiday Shopping Season, According to BIA/Kelsey

As the 2013 holiday shopping season gets underway, a new consumer survey by BIA/Kelsey and research partner Ipsos offers insights into how local...


Oct 14, 2013, 01:00 ETBIA/Kelsey's LEADING IN LOCAL Conference to Showcase the Players, Platforms and Trends Driving the $25.7B Interactive Local Media Industry

BIA/Kelsey is gathering top digital media and marketing leaders at LEADING IN LOCAL: Interactive Local Media, Dec. 10-12, in San Francisco, to...


Aug 20, 2013, 03:00 ETNew BIA/Kelsey Research Finds 38% of Small Businesses Offer Customer Loyalty Programs

Use of customer loyalty programs by small businesses (for delivering special offers and rewards for frequent customers) remains steady, according to...