News from edelman A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Jun 18, 2019, 02:00 ET Only One-Third of Consumers Trust Most of the Brands They Buy

A 2019 Edelman Trust Barometer Special Report, In Brands We Trust?, prepared for the Cannes Lions International Festival of Creativity, finds that...


Apr 29, 2019, 11:51 ET CEOs Failing to Meet Evolving Leadership Expectations, 2019 Edelman Trust Barometer Reveals

The 2019 Edelman Trust Barometer: Expectations for CEOs report reveals that 76 percent of people agree that CEOs should take the lead on change...


Mar 11, 2019, 15:00 ET Edelman Research Highlights Perception About Artificial Intelligence Future

Sixty percent of the general population and 54 percent of tech executives believe that regulation of artificial intelligence technology is critical...


Jan 20, 2019, 18:30 ET 2019 Edelman Trust Barometer Reveals "My Employer" Is the Most Trusted Institution

The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year with "my employer" emerging as the most trusted...


Oct 02, 2018, 09:00 ET Two-Thirds of Consumers Worldwide Now Buy on Beliefs

Nearly two-thirds (64 percent) of consumers around the world will buy or boycott a brand solely because of its position on a social or political...


Sep 10, 2018, 10:00 ET Edelman Hires Advertising Veteran, Kate Krane, as Brand Practice Lead for the Pacific Northwest

Edelman today announced a new addition to its leadership team with the hire of Kate Krane as the Brand Practice lead for the Pacific Northwest. "Kate ...


Sep 10, 2018, 10:00 ET Edelman Hires Advertising Veteran, Kate Krane, as Brand Practice Lead for the Pacific Northwest

Edelman today announced a new addition to its leadership team with the hire of Kate Krane as the Brand Practice lead for the Pacific Northwest. "Kate ...


Mar 09, 2018, 09:00 ET SXSW Community Counters Global Trust Trends: High Trust in Media, Wary of Future Technology

An Edelman Trust Barometer flash poll of SXSW attendees shows a high level of trust in the media and lower levels of trust in future technologies,...


Jan 21, 2018, 10:00 ET 2018 Edelman Trust Barometer Reveals Record-Breaking Drop in Trust in the U.S.

The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey's history among the general ...


Sep 28, 2017, 14:31 ET 2017 Edelman Trust Barometer Special Report Reveals Threats to Trust in Family Businesses

The 2017 Edelman Trust Barometer Special Report: Family Business reveals that people trust family businesses significantly more than business in...


Jan 15, 2017, 23:01 ET 2017 Edelman Trust Barometer Reveals Global Implosion of Trust

The 2017 Edelman Trust Barometer reveals the largest-ever drop in trust across the institutions of government, business, media and NGOs. Trust in...


Jun 22, 2016, 09:54 ET 2016 Earned Brand Study Introduces First-of-Its-Kind Index That Reveals Untapped Opportunity for Marketers

According to the Edelman Brand Relationship Index, the global average consumer-brand relationship score reaches just 38 out of a possible 100. The...


Jun 09, 2016, 09:03 ET Edelman and United Entertainment Group Launch New Global Video Influencer Joint Offering

Edelman and United Entertainment Group (UEG) have announced the launch of Starling, a first-of-its-kind collaboration of DJE companies, focused on...


Feb 26, 2016, 02:09 ET Edelman and Dynamic Signal Announce Strategic Partnership

Edelman announced today that it has made a strategic financial investment in Dynamic Signal, the leading employee advocacy and engagement platform....


Jan 18, 2016, 12:00 ET 2016 Edelman Trust Barometer Finds Global Trust Inequality is Growing

The 2016 Edelman Trust Barometer reveals the largest ever trust gap (12 points) between the informed public and mass population, driven by income...


Oct 05, 2015, 07:30 ET Study Reveals Lines Among Content Creators, Distributors and Brands Have Blurred for Consumers

Edelman today revealed the results from its ninth annual entertainment study, which found that when it comes to creating entertaining content,...


Sep 17, 2015, 10:00 ET Innovation Threatened by Fears for Privacy, Environment and Personal Security

Nearly nine in 10 consumers (87 percent) say concerns about innovations' impact on privacy, the environment and their security will stop them from...


Jun 23, 2015, 05:00 ET Innovation Threatened by Fears for Privacy and the Environment

Nearly nine in 10 consumers (87 percent) say concerns about innovations' impact on privacy, the environment and their security will stop them from...


Apr 08, 2015, 12:00 ET New Edelman Study Reveals Americans Face a Dilemma in their Pursuit of Well-Being

According to the Edelman American Well-Being Study released today by Edelman Wellness 360 in partnership with Edelman Berland, consumers prioritize...


Mar 12, 2015, 02:00 ET Local Leaders Join Edelman CEO to Discuss the Role of Trust in Innovation

Representatives from Seattle's business, government, education and media sectors came together today to discuss the role of innovation in the region...


Jan 20, 2015, 04:01 ET Trust in Institutions Drops to Level of Great Recession

The 2015 Edelman Trust Barometer reveals an alarming evaporation of trust across all institutions, reaching the lows of the Great Recession in 2009....


Jun 12, 2014, 04:15 ET Edelman Study Finds Consumers Want Entertainment 'Selfie-Style'

Edelman today releases the results from its eighth annual study on how and why people consume and share entertainment. The study's findings for the U....


May 14, 2014, 11:05 ET Edelman Trust Barometer Reveals Importance of Industry Engagement as North American Energy Renaissance Continues

Edelman has released energy industry data from its 2014 Trust Barometer, revealing that trust in energy ranks tenth out of the 15 industries included ...


Jan 20, 2014, 12:01 ET Trust in Government Plunges to Historic Low

The 2014 Edelman Trust Barometer reveals the largest ever gap (14 points) between trust in government and business. Driven by the decimation of trust ...


May 29, 2013, 01:03 ET Edelman Study Finds Social Platforms Expand Entertainment on Global Scale

early two-thirds of respondents in the 2013 "Edelman Global Entertainment Study"[1] agree that watching and sharing entertainment online has...