News from mirriad A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Oct 10, 2019, 07:00 ET Mirriad Partners With Tencent, One of the World's Largest Video Platforms, to Reach Huge Entertainment Audiences with Branded Content Solution

Computer vision and AI-powered platform company Mirriad announces a two-year exclusive agreement with Tencent, one of the largest online video...


Sep 23, 2019, 09:15 ET Biometric Study Reveals Link Between Emotions in Entertainment Content and Brand Value

Sadness sells, according to a recent neural and biometric study from computer vision and AI-powered technology company Mirriad and applied...


Sep 18, 2019, 05:00 ET FranceTV Publicité launches new in-video advertising solution in partnership with Mirriad

Computer vision and AI-powered platform company Mirriad, is partnering with FranceTV Publicité who announced this week it has launched three tailored ...


Oct 01, 2018, 04:05 ET Mirriad Appoints Jana Eisenstein As President

Mirriad, a video technology business delivering next generation in-video branding and advertising, has appointed Jana Eisenstein as President of the...


Sep 27, 2018, 02:05 ET Mirriad appoints Stephan Beringer as Chief Executive Officer

Mirriad Advertising plc ("Mirriad" and the "Company"), a video technology business delivering next generation in-video branding and advertising...


May 15, 2018, 09:00 ET Mirriad Expands Global Executive Team with Strategic New Hires

Video technology company Mirriad today announced the expansion of its global team with the additions of Tim Jones, Head of Global Head of Research...


May 02, 2018, 09:00 ET Mirriad launches highly scalable In-Video Ad Unit

Video technology company Mirriad today announced the launch of a new 10-second in-video ad unit supported by Mirriad's Visual Impact Score (VIS)...


Sep 19, 2017, 09:57 ET As Innovative Video Marketing Escalates in China, Tangeche Becomes First Youku NIVA CPM Client, Powered by Mirriad Technology

Mirriad, together with Alibaba, today announced the launch of native-in-video advertising (NIVA) CPM in China. Tangeche, China's leading APP for auto ...


Apr 20, 2017, 09:00 ET 'Commercials' Taking The Social Out Of Social Media: Over Half Of Viewers Turned Off On Social Channels When Faced With Interruptive Ads

People are far less likely to view, like or share a video on social media when faced with interruptive advertising. According to a new ORC...