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Oct 13, 2015, 02:15 ET WOMMA Announces 2015 Word of Mouth Marketing Hall of Fame Inductees

The Word of Mouth Marketing Association (WOMMA) is proud to induct Spredfast's Virginia Miracle, Brains on Fire's Geno Church and Zócalo Group's Paul ...


Nov 18, 2014, 09:00 ET Landmark Study Shows Word of Mouth Drives 13% of Consumer Sales

Researchers today announced the results of a landmark study that measured the impact of "consumer word of mouth" in six diverse categories, finding...


Oct 02, 2014, 03:51 ET WOMMA Announces Inaugural Word of Mouth Marketing Hall of Fame Inductees

The Word of Mouth Marketing Association (WOMMA) is proud to induct Dave Balter, Pete Blackshaw and Ed Keller into the Word of Mouth Marketing Hall of ...


Feb 04, 2014, 12:16 ET WOMMnext: Future of Word of Mouth Marketing

The Word of Mouth Marketing Association (WOMMA) brings marketers across the globe a conference focused on the latest innovations in word of mouth...


Nov 19, 2013, 08:27 ET Marketers Say "Word of Mouth Marketing" Is More Effective than Traditional Marketing; Forecast Big Increase in Social Media Spending

Word of mouth marketing is more effective than "traditional" marketing, according to 64% of marketing professionals interviewed in a new survey...


Nov 07, 2013, 04:26 ET Word of Mouth Marketing Association Announces 2014 Board of Directors

The Word of Mouth Marketing Association, WOMMA, is proud to announce its newest elected members for the 2014 Board of Directors. The incoming members ...