How to Understand and Shape Your Brand's Generative AI Story
Do you know how AI models are talking about your brand? It’s time to measure AI visibility.
You've spent years meticulously crafting your brand's story. You’ve controlled the messaging, built credibility and earned your place in the conversation. But now that conversation is changing. For years, it was about search rankings or social mentions. For communicators, a new question has likely surfaced: "What are AI models telling people about us?"
To answer that question – and strategize accordingly – PR and comms teams need to evaluate key metrics that provide insight into their brand’s AI search presence.
AI-powered search and generative answer engines are now major players in how your audience discovers and learns. And if you can't see how those models perceive your brand, you’re no longer steering the narrative. You’re just a passenger.
Discover how PR Newswire’s new AEO & GEO Brand Report, powered by Trajaan, a Cision company, provides measurable insights into how AI models reference and position brands, enabling communicators to strengthen their presence in the evolving AI landscape.
The New Black Box
It feels a bit like shouting into the void, doesn't it? You're running your campaigns, distributing your news and doing everything right. Yet, you have no real way of knowing if AI models are including you in relevant answers, how they're describing you or what sources they believe are most credible.
Communicators cannot leave their brand’s AI visibility to chance – they must work actively to influence it.
But measuring your organization’s AI visibility shouldn't require a separate, disconnected tool that adds more work to your plate. It should be part of the communication workflow you already use. That's exactly what PR Newswire Amplify™ was designed to do.
From Monitoring AI Visibility to Taking Action
This shifting digital ecosystem is why PR Newswire has integrated the new AEO & GEO Brand Report directly into the Amplify platform. It isn't about simply monitoring what’s happening; it’s about giving you the AI visibility intelligence needed to take action across every stage of your PR campaign, all in one place.
Instead of guessing, you get a clear view. The report shows you:
- The Mentions: See your share of voice and ranking position within AI-generated answers, and track how your brand visibility changes over time.
- The Sources: Pinpoint the exact domains and URLs the AI models are using to form their opinions about your brand to better understand which relationships and content strategies are having the biggest effect.
- The Answers: Read the real, verbatim responses LLMs are giving about your brand. This allows you to spot perception gaps and find opportunities to strengthen your story.
Knowing how AI models describe your organization is the first step toward influencing that description. By putting these brand-level insights directly into your workflow, you can move from reactive monitoring to proactive strategy. See which messages are cutting through the noise and adjust your campaigns to build the credibility signals that matter most to the algorithms.
Ready to see how your brand shows up in AI search? Learn more about the AEO & GEO Brand Report today.