Last month’s most-clicked press releases feature a little bit of everything, from global trade milestones to seasonal and holiday prep and pop culture nostalgia.
Here are the top five stories that captured attention on our website in October and a closer look at why they resonated.
Readers were drawn to this release more than any other in October, as it signaled a strategic shift in global supply chains and geopolitical alignment. The headline is appropriately direct and news- and event-focused, with an eye-catching number, and the first paragraph follows with the 5 Ws to immediately convey the key facts.
The release breaks the narrative into clearly labeled section headers, making it easy for various audiences to scan for the information most relevant to them. It also uses bullet points to efficiently highlight key facts so the eye can land on those takeaways quickly.
Throughout, the language stays concise and avoids technical clutter, ensuring the topic feels accessible even to readers who aren’t mineral or trade experts.
This release does a great job of maximizing the impact of the headline and subheadline. From numbers and popular keywords to benefit-focused language, those two lines give readers all they need to dive into the full release.
Combining an environmental photo with a concise set of bullets and corresponding links allows readers to quickly envision and find the best option for them.
The real highlight of the release is the balance of a product promotion with a consistent focus on real-life applicability. The release doesn’t just list features; it highlights specific real-life situations, making the content relatable and inviting to shoppers.
Toys”R”Us doubles down on being front and center for holiday shopping with a headline incorporating popular keywords and a sense of convenience and selection for shoppers.
The opening paragraphs lean into the warm and fuzzy side of the holidays, complemented by an environmental photo of a family in a store. The practical information rounds out the release with listings of store locations, including ones already open, and a call to action link (the first in the release) to the store locator.
Overall, it’s an easy, engaging read aimed at both families and anyone with festive shopping energy.
This release wastes no time tapping into the current wave of '90s nostalgia with the headline, immediately listing all three acts for fans craving the artists and sounds they grew up with.
The photo, in addition to feeling like something you’d see on social media, includes the list of tour dates, freeing up the body of the release for shorter lists and strategic bolding, making the content more skimmable.
Bonus points for distributing on an off-minute outside of the extremely busy “first thing in the morning” window, giving this release one last boost to stand out.
We round out our Top 5 with another '90s throwback release. This one, from KFC, peppers the headline and subheadline with a combo of keywords, a price point and a fan-driven narrative. The end result is nostalgia + value, both in high demand right now.
Visually and structurally, it’s set up for easy reading: a punchy opening paragraph with all the important details and short paragraphs under bolded section headers. The text ties the story emotionally (“fans have been asking us for years”) with a clear call to action for fans to keep the feedback coming, making it feel interactive and timely.
Lastly, sending this news on an off-minute midday gives a fun consumer piece a chance to shine outside of business news that moves earlier in the day and on the hour.
