Inclusivity, Skincare, Plant-Based Products: The Latest Consumer News Trends

A look at consumer and retail news from PR Newswire in March and April that you might have missed.


Consumer News Trends, March-April 2023


By Katie Nuttall | Published May 9, 2023


As we approach the beginning of the summer months, the Cision team has been tracking noteworthy consumer industry trends. Cision’s experts analyze thousands of wire releases each month to determine key themes influencing the way retail brands interact with their target audiences. Using our collective knowledge to make an impact for our customers and industry professionals alike is one of the things we do best!

Throughout March and April, we noticed consumer press releases focusing on inclusivity and the ways retailers are working to make sure every consumer feels seen. We also saw an uptick in releases featuring plant-based products and a focus on skincare.

Overall, Cision distributed nearly 5,000 releases covering consumer news in March and April!

Let’s take a closer look at the noteworthy trends we’ve seen across the consumer wire in recent months.

Some of the Most Popular Consumer Releases


Consumer and Retail News Trends

Here’s a look at a few of the trends we noticed among consumer and retail-related press releases in March and April, with a few examples of each.


Social ethics are affecting the way the modern consumer shops and it has shown on the wire as well. Consumers want to support brands whose values match their own. In fact, 40% of Gen Z and 31% of Millennials say diversity and inclusion is the most important brand value to them when shopping for beauty products.

After years of many consumers feeling underrepresented in the retail space, they are now expecting brands to offer their products to all and recognize that one size or skin tone does not fit all.  Inclusivity is a trend that is here to stay.

Here are some examples from March and April:


Now more than ever consumers are focusing on self-care and wellness, including skincare which is expected to grow annually by 3.42% (CAGR 2023-2027). Thanks to social media platforms like TikTok and Instagram, Gen Z buys more skincare products than previous generations.

This year, we have seen an uptick in technology-powered skincare as well as a focus on clean ingredients.

Throughout the last two months, more than 400 cosmetics and personal care releases crossed the wire. Check out some examples from March and April:

Plant-Based Products

Consumer interest in plant-based food products is rising across the U.S. In fact, six in ten households purchased plant-based foods in 2022. Some opt for a plant-based diet for health reasons whereas others choose it to support animal welfare or other moral values. Whatever the reason, there are more plant-based products than ever on the market currently, many of which were featured at Natural Products Expo West 2023 in March.

We’ve seen plenty of releases featuring new products and innovations hit the wire over the past 2 months — with more than 450 releases mentioning "plant-based" — including:


Keeping in line with other industries, consumers are focused on purchasing from brands whose values align with their own and offer products specifically for them, whether it be a clothing or food retailer. A focus on clean, plant-based products is also on trend across various industries. We expect to see news of continued innovation in both the skincare and plant-based food industry cross the wire in the coming months. 


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About the Author

Katie Nuttall headshotKatie Nuttall is a Senior Content Specialist at Cision PR Newswire and has been with the company since 2018. She graduated from Cleveland State University with a degree in Communications. When she's off the clock, Katie enjoys reading, yoga, walking her dog Harry, and traveling.