Content We Love: Earth Day, ESG, and More Spring News

Some of the most engaging content from PR Newswire


April 2023 Content We Love - Attention-Grabbing Press Releases


By Glenn Frates | Published April 24, 2023


We saw a lot of high-performing, well-crafted content last week on Among the thousands of press releases to cross the wire during the week of April 17, we noticed a few trends, including:

  • New product announcements perfectly timed to the spring season
  • Earth Day/Earth Month messaging
  • Quarterly financial reports
  • Brands highlighting Mother’s Day- and Cinco de Mayo-related campaigns

We love good content here at Cision/PR Newswire, and it’s our sincere hope that every piece of copy we distribute has the most engaging headline, multimedia and CTAs possible – to give each piece of content the best potential ROI (earned coverage, link clicks, page views, etc.).

And when a news release follows those best practices, we want to recognize it!

Some recent highlights on this good content front include: 

Earth Day / Earth Month / Sustainability / ESG

More than 200 releases have crossed the wire in April announcing companies' Earth Day/Week/Month initiatives - and nearly 60% of them were distributed last week alone.

In addition to the Earth Day-related announcements, companies continue to share their latest ESG and sustainability targets and updates with shareholders, customers, and journalists.

Here are a few releases that caught our eye:

And stay caught up on the latest environment-related headlines sent via PR Newswire:


Latest Green Tech News


Latest ESG News


Learn more about the growing importance of ESG in your corporate communications.

New Products for Spring

Last week, more than 1,200 releases sharing new product details hit the wire — an increase of more than 13% compared to the previous week (April 10-14).

These top performers made good use of strong multimedia, compelling headlines, and scannable formatting to keep readers on the page:

New product announcements are one of the most common press release topics we see on the wire. Stay caught up on the latest:

All New Products & Services News

More good content resources and examples

There's plenty more quality content on PR Newswire to highlight. Find even more content examples on these pages:


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About the Author

Glenn Frates headshotGlenn Frates is Regional Vice President of U.S. Distribution at Cision. Glenn’s 20+ years experience in content distribution and best practices, global marketing strategies and large-scale operations management has provided him a broad perspective on what does and doesn’t work well in the Marketing/PR arena.