Content We Love: Earth Day, ESG, and More Spring News

Some of the most engaging content from PR Newswire

By Glenn Frates | Published April 24, 2023

We saw a lot of high-performing, well-crafted content last week on prnewswire.com. Among the thousands of press releases to cross the wire during the week of April 17, we noticed a few trends, including:

• New product announcements perfectly timed to the spring season
• Earth Day/Earth Month messaging
• Quarterly financial reports
• Brands highlighting Mother’s Day- and Cinco de Mayo-related campaigns

We love good content here at Cision/PR Newswire, and it’s our sincere hope that every piece of copy we distribute has the most engaging headline, multimedia and CTAs possible – to give each piece of content the best potential ROI (earned coverage, link clicks, page views, etc.).

And when a news release follows those best practices, we want to recognize it!

Some recent highlights on this good content front include: 

Earth Day / Earth Month / Sustainability / ESG

More than 200 releases have crossed the wire in April announcing companies' Earth Day/Week/Month initiatives - and nearly 60% of them were distributed last week alone.

In addition to the Earth Day-related announcements, companies continue to share their latest ESG and sustainability targets and updates with shareholders, customers, and journalists.

Here are a few releases that caught our eye:

• TIME Announces the TIME CO2 Earth Awards
• Toyota 'Empact' Vision Addresses Sustainability, EV Charging Equity in Underserved Communities
• Lowe's Invests in Renewable Energy With Rooftop Solar Panel Installations at 174 Locations as Part of Net-Zero Target
• Johnson Controls launches a partnership with Nucor to recycle nearly 100% of scrap steel at major Johnson Controls facilities in the United States
• Frito-Lay Expedites 2040 Net-Zero Emissions Goal with Over 700 Electric Delivery Vehicles

And stay caught up on the latest environment-related headlines sent via PR Newswire:

Learn more about the growing importance of ESG in your corporate communications.

New Products for Spring

Last week, more than 1,200 releases sharing new product details hit the wire — an increase of more than 13% compared to the previous week (April 10-14).

These top performers made good use of strong multimedia, compelling headlines, and scannable formatting to keep readers on the page:

• Keep Calm: Wendy's Is Bringing Biggie Comfort to Fans During Mercury in Retrograde
• Mars Inspires Moments Of Everyday Happiness On National Cold Brew Day With On-Shelf Debut Of NEW M&M'S® Caramel Cold Brew Flavor
• Pete Davidson and Taco Bell Partner Once More To Shake Up Morning Routines and Breakfast Cravings
• Bring Your Own Cup Day Returns to 7-Eleven this Spring
• Mitsubishi Motors to Launch World's First Real-time Cinematic Vehicle Configurator

New product announcements are one of the most common press release topics we see on the wire. Stay caught up on the latest:

More good content resources and examples

There's plenty more quality content on PR Newswire to highlight. Find even more content examples on these pages:

• Earnings: Visit https://www.prnewswire.com/news-releases/general-business-latest-news/earnings-list/ for the latest quarterly financial reports.
• Trending Topics: Visit https://www.prnewswire.com/news-releases/latest-news-topics/ for the latest headlines related to Earth Day, summer travel, and more.
• Beyond Bylines: Our journalist- and blogger-focused blog regularly recaps the week's big media news, press releases, writing tips, and more. Visit https://mediablog.prnewswire.com/.
• Q1 News Trends: Read our recent blog post, which covers the trends we saw in press releases to kick off 2023, including increased use of multimedia and action verbs in headlines.

About the Author

Glenn Frates is Regional Vice President of U.S. Distribution at Cision. Glenn’s 20+ years experience in content distribution and best practices, global marketing strategies and large-scale operations management has provided him a broad perspective on what does and doesn’t work well in the Marketing/PR arena.