Content We Love: Earth Day, ESG, and More Spring News

Some of the most engaging content from PR Newswire

 

April 2023 Content We Love - Attention-Grabbing Press Releases

 

By Glenn Frates | Published April 24, 2023

 

We saw a lot of high-performing, well-crafted content last week on prnewswire.com. Among the thousands of press releases to cross the wire during the week of April 17, we noticed a few trends, including:

  • New product announcements perfectly timed to the spring season
  • Earth Day/Earth Month messaging
  • Quarterly financial reports
  • Brands highlighting Mother’s Day- and Cinco de Mayo-related campaigns

We love good content here at Cision/PR Newswire, and it’s our sincere hope that every piece of copy we distribute has the most engaging headline, multimedia and CTAs possible – to give each piece of content the best potential ROI (earned coverage, link clicks, page views, etc.).

And when a news release follows those best practices, we want to recognize it!

Some recent highlights on this good content front include: 

Earth Day / Earth Month / Sustainability / ESG

More than 200 releases have crossed the wire in April announcing companies' Earth Day/Week/Month initiatives - and nearly 60% of them were distributed last week alone.

In addition to the Earth Day-related announcements, companies continue to share their latest ESG and sustainability targets and updates with shareholders, customers, and journalists.

Here are a few releases that caught our eye:

And stay caught up on the latest environment-related headlines sent via PR Newswire:

 

 

 

Learn more about the growing importance of ESG in your corporate communications.

New Products for Spring

Last week, more than 1,200 releases sharing new product details hit the wire — an increase of more than 13% compared to the previous week (April 10-14).

These top performers made good use of strong multimedia, compelling headlines, and scannable formatting to keep readers on the page:

New product announcements are one of the most common press release topics we see on the wire. Stay caught up on the latest:

More good content resources and examples

There's plenty more quality content on PR Newswire to highlight. Find even more content examples on these pages:

 

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About the Author

Glenn Frates headshotGlenn Frates is Regional Vice President of U.S. Distribution at Cision. Glenn’s 20+ years experience in content distribution and best practices, global marketing strategies and large-scale operations management has provided him a broad perspective on what does and doesn’t work well in the Marketing/PR arena.