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Quick and Easy Guide to Sharing Your Press Release with the World
to talk back. An even better strategy is to get customers to converse with each other. Rather than just pushing out links and directing your audience away from your social media account, try to mix in conversational topics, polls, or certain asset types to social. Also, try different strategies on different
10 Ways to Promote Your Event
more effective than paid media. The study also showed that audiences view earned media as the most authentic form of marketing. With consumers moving away from traditional ads and looking to search engines and word of mouth to inform purchasing decisions, earned media is becoming increasingly vital to
The Best Multimedia Content Guide For PR Success
remembering that effective multimedia is not something that should exist in a silo or as a last step before sending a press release over the wire. If you take away nothing else from this guide, hopefully the ideas and real-world examples we’ve shared here have driven home the point that multimedia should be conceived
Make Killer Content: Write Like a Journalist in 15 Ways
light is more equally dispersed, eliminating the harsh black shadows found during midday and afternoon. If you happen to need a photo right away and it's high noon, the best way to combat shadows is to compose the photo in a way that the shadows are not as noticeable or distracting. You also