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How to Handle Distribution and Messaging in the First 24 Hours of a Crisis
better suited to detailed updates for employees or investors. The press release is a core tool for distributing official statements to traditional and digital media outlets. Wire Release Timing When the official statement is ready, wire
Quick and Easy Guide to Sharing Your Press Release with the World
distribution-ready. However, in order to capture online attention and increase the chances for earned media opportunities, you also need the right formatting and digital components. To help spread your news and improve audience impact, here are a few guidelines to follow as you put together your next press release.
Environment News Trends: COP28, Reforestation Initiatives, and Climate Change
organizations to push for Green Digital Action (GDA) at COP28; The group will meet throughout 2024 until COP29 to accelerate the implementation of identified standards, share best practices,
People & Culture News Trends: Veterans Day, Native American Heritage Month and More
provided 100 laptops, and installed a Lift Zone to support the Chickahominy Indian Tribe with free, high-speed WiFi to help its tribal citizens with digital literacy and skills training. Travel Oregon announced
Around the Wire: 5 Consumer News Trends to Know About
Lowe's Unveils Industry-First Digital Twin, Giving Associates 'Superpowers' to Better Serve Customers
Around the Wire: 4 Healthcare News Trends We're Following
4. Artificial Intelligence in Healthcare As the world further propels itself into the digital age, the healthcare industry has followed suit tenfold. Algorithms and machine learning have helped health companies
4 Food News Trends: Plant-Based Cravings, Celeb Partnerships and More
Top 30 Women in Food 2023 list. The list included women such as EVP & CFO at Starbucks, Rachel Ruggeri, and VP of Digital Marketing & Off-Premise at Chipotle, Tressie Lieberman, among others. One of the more memorable women-related
Education News Trends: Equity and a Spotlight on Math and Reading
Savvas Learning Company announced a partnership with Brainingcamp to make math learning more visual and interactive through digital manipulatives, which provide an active, hands-on approach to learning. The company also
Summer Movies, AI in Art, and Other Entertainment News Trends
Artlist launches a groundbreaking, AI-powered footage search engine for digital creators
How to Measure Press Release ROI and Other KPIs
Conversions Awareness is great, but it can be hard to directly connect it to press release ROI. Once customers land on your digital properties, you need to continue to track what they do. You can use form fills, sign-ups or booked meetings that originate from your press release
How Government & Political Agencies Use Press Releases
bullet points for lists and strong quotes that journalists can pull directly into news stories. Optimize for SEO and Digital Channels Search-engine-optimized
What Is Investor Relations? The Ultimate Strategy Guide
A comprehensive investor relations strategy includes regular financial reporting, careful management of shareholder meetings and events, a digital presence through a dedicated investor relations website and crisis response planning. The most successful strategies integrate these elements to create
6 Tips for Successfully Working with a PR Agency
Especially in the world of digital PR and shared media,
The Best Multimedia Content Guide For PR Success
And until recently, what they really meant was, “Did you read it?” As with many forms of digital content, however, press releases have evolved to a point where editors and reporters can just as easily watch or hear the news being sent their way,
Healthcare Staffing Shortages, Mental Health Awareness and Other Recent Health News Trends
Quest Diagnostics to Acquire PathAI Diagnostics to Accelerate AI and Digital Pathology Adoption in Cancer Diagnosis; Forms Licensing Agreements with PathAI
Finance News Trends: Crypto Turmoil, Holiday Spending, and More
demand from high-net-worth investors for digital assets. During the November-December period, we distributed 286 releases related to
Online Discoverability Survival Kit For Small Businesses
press releases — always be aware of what is coming next. Keep your eyes to the horizon of the industry and be proactive in capitalizing on the newest digital channels. When you build your house on borrowed land (like Facebook) you risk losing access to your audience. This
Make Killer Content: Write Like a Journalist in 15 Ways
your storytelling. Here are the five things to help capture the best photo possible. These apply whether you're using a DSLR, mobile, or digital camera. 1. Shooting in RAW RAW files used to be relevant only to