Around the Wire: 4 Healthcare News Trends We're Following

A look at the health industry news from PR Newswire in September and October that you might have missed.


Health News Trends, September-October 2022


By Wendy Brickner, Cliff Moore | Published Nov. 10, 2022


PR Newswire regularly sends out a great deal of healthcare press releases that cover numerous topics. For example, more than 6,500 healthcare-related releases went out via PR Newswire in September and October.

This two-month period brought us awareness and education on two very important topics in healthcare: mental health and breast cancer. September is National Suicide Prevention Awareness Month, while October is Breast Cancer Awareness Month.

And as we moved into fall, we moved into flu season. Organizations are encouraging people to get their flu shots, discussing new vaccine technology, and educating consumers on the risks of the flu.

Let’s take a look at the healthcare trends we have noticed over this two-month period.


Some of the Most Popular Healthcare Releases:

Over the past two months, these healthcare press releases received a standout number of reads and/or engagement:


Healthcare News Trends

Here’s a look at a few of the trends we noticed among healthcare-related press releases in September and October, with a few examples of each.


1. Mental Health

As the stigma around mental health diminishes, information surrounding the topic has only increased.  New research, statistics, and resources are released daily, only further promoting visibility, advocacy, and awareness of the critical role mental health plays in our everyday lives. 

September marked National Suicide Prevention Month and National Suicide Prevention Week was observed from Sept. 4-10.  And on October 10, World Mental Health Day was celebrated.

PR Newswire distributed 949 releases mentioning “mental health” between September and October, 220 releases more than in July and August. 

Releases ranged from surveys, polls, and research to companies’ advocacy efforts, and new educational resources released by healthcare companies, to name just a few.

Below are a sample of stories released in September and October:


2. Breast Cancer Awareness

Since 1985, October has been designated as Breast Cancer Awareness Month. In September, just before the start of Breast Cancer Awareness Month, journalist Katie Couric announced she had been diagnosed with breast cancer earlier this year. According to the American Cancer Society, breast cancer accounts for about 30% of all new cancer cases in women each year in the United States.

September and October saw 236 press releases mentioning “breast cancer” sent via PR Newswire, compared to 90 in July and August, a 162% increase.

Press releases about breast cancer covered many topics – from the importance of screenings to reports on healthcare inequities, corporate giving, and awareness. Here are a few examples:


3. Flu Season

While the COVID-19 pandemic remains a prevalent topic, September and October saw an uptick in releases for a different illness: the flu. According to the Centers for Disease Control and Prevention, the U.S. flu season occurs in the fall and winter, and it peaks between December and February. Experts are warning it could be a rough flu season, and the flu is already starting to spread in the U.S.

Mentions of "flu season" and "flu shots" picked up in September and October. “Flu” mentions in September and October more than doubled (113) compared to July and August (50).

Here are a few examples from September and October:

As flu season gets into full swing, we should expect the number of mentions in press releases to only increase.


4. Artificial Intelligence in Healthcare

As the world further propels itself into the digital age, the healthcare industry has followed suit tenfold.

Algorithms and machine learning have helped health companies deliver better care for their clients and patients by enabling them to process information faster and more accurately.  New products, services, and other offerings have resulted from this growing utilization and many companies are even partnering to further expand their capabilities.

Through September and October, here are a handful of stories sent via PR Newswire:



COVID-19 is still a hot topic in healthcare with threats of a fall/winter "twindemic" or "tripledemic" with COVID, the flu, and RSV on the rise. But as summer turned to fall, we saw a shift to companies and organizations focusing on different aspects of healthcare and lending their resources to mental health and breast cancer awareness, along with a focus on bettering the healthcare experience with technology.

Stay Caught Up On The
Latest Business Tech News - Read the latest


About the Authors

Wendy Brickner headshotWendy Brickner is a Senior Customer Content Specialist in PR Newswire's Customer Content Services department. She has been with the company since 2007. Outside of work, her favorite things are traveling, spending time with family and friends, and relaxing with her giant Golden Retriever, Roosevelt.



Cliff Moore headshotCliff Moore is a Senior Customer Content Specialist in PR Newswire's Customer Content Services Department and has been with the company since 2013. When not assisting clients with their press release needs, he enjoys all things pop culture, plants, hosting gatherings, and playing any game you can think of.