1-800-FLOWERS.COM(R) Continues Spot A Mom Mission This Mother's Day

CARLE PLACE, N.Y., May 3 /PRNewswire-FirstCall/ -- While many struggle to find a gift that perfectly suits their mom this Mother's Day, 1-800-FLOWERS.COM, Inc. (Nasdaq: FLWS), the world's largest florist and gift shop, is continuing its successful "Spot A Mom(SM)" multi-channel marketing campaign this year to ensure that every mom is recognized this Mother's Day.  In a new survey conducted by 1-800-FLOWERS.COM and Wakefield Research, consumers feel that the three "musts" on Mother's Day include giving mom a call (44%), sending a card (41%) and stopping by her place for a visit (39%). When it comes down to it, Mom prefers a simple gesture – consumers can keep it simple with beautiful flowers and a heartfelt card to show appreciation for all she does for them.

In addition to offering a wide array of fresh floral bouquets expertly designed to fit each mother's unique personality, 1-800-FLOWERS.COM has released Celebrating Mom, a new book by founder and CEO Jim McCann, that features heartwarming stories and real-life accounts from customers based on lessons learned from mom, to provide consumers with an additional way to say thanks this holiday.

Over the past 30 years, McCann has collected remembrances and expressions of gratitude submitted by customers to create a book that honors and resonates with mothers across the globe.  Comprised of touching true stories about love, strength and wisdom from real women, and interwoven with meaningful quotes and facts on motherhood, Celebrating Mom is a moving tribute to Mom, letting her know just how special she is to her children and loved ones.  As a gift on its own or paired with a fragrant floral bouquet, Celebrating Mom is the perfect way to communicate what can often be difficult to convey with words: the deep gratitude and emotions felt towards the women who shape lives and change the world.

"Our goal at 1-800-FLOWERS.COM is to recognize every mom for the important life-changing lessons that she has taught us and to celebrate her on her special day," said McCann.  "Last year, we launched the Spot a Mom movement, and this year, we're continuing our mission, by providing customers with gorgeous gift selections in our Every Mom Counts(SM) collection and offering Celebrating Mom to give them a voice this Mother's Day and help them say what they may not be able to say every other day of the year."

In celebration of some of the most exceptional moms this year, 1-800-FLOWERS.COM is hosting the SPOT A MOM "Lessons Mom Taught Me" Contest, where consumers can log on and share imaginative and passionate lessons they've learned for the chance to honor mom and win for her the ultimate beach getaway to Hawaii.  Visitors are encouraged to enter stories about their mothers, grandmothers, sisters, best friends, or any of the special Moms in their lives for the chance to win daily prizes from 1-800-FLOWERS.COM®, Cheryl&Co.® and The Popcorn Factory®, with one Grand Prize Winner receiving a Funjet Vacations getaway for four to Hawaii with accommodations at the Waikiki Beach Marriott Resort & Spa and a year's supply of flowers for 1-800-FLOWERS.COM.

For additional information on Celebrating Mom, the Spot A Mom movement, or the "Lessons Mom Taught Me" Contest, visit www.1800flowers.com, or www.spotamom.com.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more than 30 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion.  As always, 100% satisfaction is guaranteed. 1-800-FLOWERS.COM earned the 2009 Gold Award in the Online Flower Delivery category from TopTenREVIEWS; the Company's Mobile Flower & Gift Center was named winner of the RIS (Retail Info Systems) 2010 Mobile App of the Year Award in the "Best Shopping" category and the Company was recognized by Computerworld magazine as a Premier 100 IT Leader for 2010.  The Company's BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl&Co.® (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May® confections brands (www.fanniemay.com and www.harrylondon.com); wine gifts from The Wine Tasting Network®  (www.winetasting.com) and Geerlings&Wade(SM) (www.geerwade.com); gift baskets from 1-800-BASKETS.COM® (www.1800baskets.com) as well as Celebrations® (www.celebrations.com), a premier online destination for fabulous party ideas and planning tips. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly "green" programs as well as various philanthropic and charitable efforts. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

SOURCE 1-800-FLOWERS.COM, Inc.