1-800-FLOWERS.COM(R) Wins 'Mobile App of the Year' Award

Company earns top honors for technology designed to optimize the mobile shopping experience

Apr 13, 2010, 06:00 ET from 1-800-FLOWERS.COM, Inc.

CARLE PLACE, N.Y., April 13 /PRNewswire-FirstCall/ -- 1-800-FLOWERS.COM, Inc., (Nasdaq: FLWS) the world's leading florist and gift shop and a pioneer in game-changing e-commerce innovation, has once again raised the technology bar.  The Company's Mobile Flower & Gift Shop has been named winner of the RIS (Retail Info Systems) 2010 Mobile App of the Year Award in the "Best Shopping" category.  

The 1-800-FLOWERS.COM® Mobile Flower & Gift Shop application, provides a unique and fully integrated customer experience, optimized with the latest functionalities in mobile technology for a world-class mobile shopping experience. The application, which offers a wide selection of best selling gift choices from flowers to gourmet food and gift baskets, can be downloaded for free on BlackBerry, iPhone and Android devices.

"Reaching consumers through mobile marketing presents enormous growth opportunities for retailers as more and more shoppers utilize smartphones to conduct their shopping transactions," said Jim McCann, CEO and founder of 1-800-FLOWERS.COM.  "Our company was quick to realize not only the potential of the mobile marketplace, but also the need for a user-friendly application that makes it easy for customers to browse product choices and make purchases directly from their mobile devices.  We are honored to be recognized by RIS for our advancements leveraging mobile technology."

1-800-FLOWERS.COM has always been on the cutting edge of technological innovation.  The Company was one of the first businesses to embrace the Internet in 1992 and the first merchant to transact on America Online.  1-800-FLOWERS.COM has also been a pacesetter with regard to social networking and in 2009 became the first e-commerce business to complete a transaction without leaving the Facebook page.

The 1-800-FLOWERS.COM Mobile Flower & Gift Shop enables customers to seamlessly view full-sized product images and descriptions as well as complete the checkout process.  The application also delivers exclusive offers for mobile users. Other features include secure local wallet and transaction processes, integration with customer accounts and the ability to integrate with customers' address books.

1-800-FLOWERS.COM Mobile Gift Shop apps were developed by Austin-based Digby.  The Digby Mobile Commerce Suite is a Software-as-a-Service platform designed to allow retailers to quickly and easily extend their current e-Commerce infrastructure to the mobile channel. Retailers have access to branded and customized storefronts for the mobile web in addition to downloadable storefronts for all major smartphone platforms. The result is a transformative user experience that enables consumers to easily search for merchandise and complete transactions right from their mobile phone.

About 1-800-FLOWERS.COM

1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more than 30 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. As always, 100% satisfaction is guaranteed. 1-800-FLOWERS.COM has earned the 2009 Gold Award in the Online Flower Delivery category from TopTenREVIEWS; was listed as a TOP TEN MOBILE RETAILER by Internet Retailer magazine in 2009; and was recognized by Computerworld magazine as a Premier 100 IT Leader for 2010. The Company's BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably.

The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl&Co.® (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May® confections brands (www.fanniemay.com and www.harrylondon.com); wine gifts from Ambrosia®  (www.ambrosia.com) and Geerlings&Wade(SM) (www.geerwade.com); and gift baskets from 1-800-BASKETS.COM® (www.1800baskets.com) as well as Celebrations® (www.celebrations.com), a premier online destination for fabulous party ideas and planning tips. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives, including continuous expansion and enhancement of its environmentally-friendly "green" programs, various philanthropic and charitable efforts and special private-sector skills training programs for military veterans. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.