14th Annual Consumer Report - 2016 State of Sustainability in America
LONDON, April 10, 2017 /PRNewswire/ -- Over 135 pages of new research on consumer need states, attitudes, usage, and opportunities including data, charts, graphs, analysis, and commentary!An annual consumer research study devoted to understanding consumer values and behaviors across health, the environment and corporate social responsibility, and their impact on purchase
Download the full report: https://www.reportbuyer.com/product/4753154/
Summary
This report is the fourteenth annual U.S. report NMI has published on the state of the sustainability market. It is full of insights, data, and analysis to help you better understand the ever-evolving world of environmentally-friendly, socially conscious, and healthy products and how consumers are integrating sustainability into their lifestyle.
This year, the underlying theme of the report explores the notion of the 'return on investment' (ROI) of sustainability initiatives. Many companies have been involved and are becoming more involved in the sustainability space, taking measures to ensure they are mindful of their impact on society, the environment and local and global communities.
Some uncertainty arises for companies, however, in how to measure what type and how much of an impact, if any, these sustainable initiatives are having. In essence, are these sustainable initiatives having a positive impact on the environment or the company and how can the impact be measured? Even further, have these initiatives transformed consumer perception regarding the company and, if so, are they measurable changes? This report addresses these questions and ultimately provides background and consumer insights to begin the ROI journey.
In addition, the intent of this report is to provide a solid overview of where the current sustainable marketplace stands, in addition to...
how consumers interact in the green marketplace
what product benefits and attributes are driving consumers to choose sustainable over conventional products
how segments within society view sustainability differently and what motivates this differentiation
what are some of the barriers to being 'green'
what are the opportunities for future growth
We hope you enjoy this report, and that it both grounds you in market trends as well as sparks new ideas of how you can explore opportunities and develop strategies in this thriving marketplace.
Executive Overview of the Sustainability Marketplace
Sustainability is not a trend, it is becoming a cultural shift. All organizations, therefore, will need to realize that sustainability is not just a desired activity but a necessary strategy.
Consumer segments in the population exhibit various shades of green that are led by the "greenest" segment, the LOHAS segment, who is integral in driving sustainability to the mainstream.
Consumers are increasingly looking beyond the product and service and show strong interest in companies' sustainable initiatives. Almost all products and services going forward will need to consider consumer motivations regarding eco-friendliness.
The return on investment of sustainability also has an economic component both in financial savings for the company and increased brand value, increased sales, and reduced risk.
Globalization will drive the need for more alignment of fair labor practices, ecosystem protection, sustainable farming, energy resourcefulness and many other practices.
Water conservation is a top concern for consumers and is fast becoming a major economic, political and social issue – companies will need to respond with a range of initiatives and innovations.
Packaging not only can "message" a company's e-friendly initiatives, but the type and amount of packaging also speaks of a company's environmental orientation; make sure packaging choices align with company sustainable strategies.
Consumers are significantly more likely to feel that "no one" is currently protecting the environment, creating an opportunity for the establishment of such a leader.
Consumer skepticism regarding a company's sustainable efforts prompts consumers to seek solid proof of their legitimacy – make sure "transparency" is front and center as consumers evaluate company claims and messaging with more scrutiny.
Eco-consciousness will continue to deepen as consumers find it easier and more important to take action – brands that facilitate that behavior will be rewarded by consumers who seek to align their purchases with their personal values, morals, ethics, and belief systems.
U.S. Sustainability Consumer Trends Database® Overview
Scope:
Quantifies the size of the consumer market for environmentally and socially responsible products and services
Measures the importance of environmental and societal issues as well as corporate social responsibility
Explores environmentally conscious behavior
Determines consumer usage of sustainable products and services
Annual tracking study in U.S. since 2002 and globally since 2005
Methodology:
4,000+ U.S. adults in 2015, nationally projectable to the U.S. adult population and accurate at the 95% confidence level to +/- 1.2%
Conducted online
56,000+ U.S. consumers in database
Conducted in 30+ countries; 150,000+ global consumers interviewed
Throughout this report, compound annual growth (CAG) is calculated and shown as available and relevant
Statistical significance at the 95% confidence level between mutually exclusive groups is indicated with capital letters
Definitions of Groups within the Report
GP - General Population U.S. Adults 18+
Millennials - born 1977-1998 (Ages 18-37)
Gen X - born 1965-1976 (Ages 38-49)
Boomers - born 1946-1964 (Ages 50-68)
Matures - born 1900-1945 (Ages 69+)
LOHAS - a segment of consumers defined as "Lifestyles of Health and Sustainability"
LOHAS Leaders - the portion of LOHAS consumers who exhibit the highest integration into the sustainable lifestyle
LOHAS Followers - the portion of LOHAS consumers who are highly engaged in the sustainable lifestyle but show lower integration than the Leaders due to some price sensitivity and uncertainty
Sustainable Mainstream - consumers within the population that fall in the NATURALITES, DRIFTERS, or CONVENTIONAL segments who are adopting some sustainable attitudes and behaviors and feel somewhat empowered they can make a difference
Download the full report: https://www.reportbuyer.com/product/4753154/
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SOURCE ReportBuyer
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