250,000 Smiles and Counting!

CARLE PLACE, N.Y., June 21, 2012 /PRNewswire/ -- With warmer weather and brighter days, summer is the perfect time to spread smiles across the nation. Whether it's to celebrate a birthday, express feelings of gratitude or "just because," there has never been a better time to connect with those who have truly impacted your life. This summer, 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS), the world's leading florist and gift shop, has set a goal to deliver a million smiles through its Summer of a Million Smiles program. Since first launching on May 28, 2012, 1-800-FLOWERS.COM has delivered 250,000 smiles – and counting!

(Logo:  http://photos.prnewswire.com/prnh/20120621/NY27740LOGO )

"As florists, we appreciate the opportunity to support our local communities. As such, our goal is to deliver as many smiles around the world as possible," says Chris McCann, President of 1-800-FLOWERS.COM. "This year, we're encouraging our customers, employees and local florists to send and share smiles throughout their community and beyond. With 250,000 smiles already delivered, we are delighted to be one step closer to delivering a million smiles this summer."

To accomplish its goal of a Summer of a Million Smiles, 1-800-FLOWERS.COM has developed a special summer flowers and gifts collection. This collection includes many hand arranged, truly original gifts that will add a little sunshine to brighten someone's day and are an easy way to deliver a smile. A sample of these terrific gifts includes:

• Smile Bouquet®, bright yellow cushion poms create this fun arrangement, sized and shaped to look like an iconic smiley face
• All Smiles Gourmet Sweets & Treats Gift Basket, this colorful, collectible box is bursting with delicious gourmet sweets and treats including Cheryl's Cookies®, Red Delicious apple caramels, rich Butter Toffee, The Popcorn Factory® Kettle Popcorn and a special sugar cookie that's decorated with a sweet chocolate smile.
• Fields of Europe™ for Summer, a gathering of fresh sunflowers, delphinium, alstroemeria, yarrow, monte casino and more inside a clear glass gathering vase tied with raffia in tribute to rustic European style 

In addition, 1-800-FLOWERS.COM is committed to supporting everyday heroes, people who lend their generosity in everything they do throughout their communities. For them, 1-800-FLOWERS.COM has developed Imagine the Smiles, an initiative which enable individuals to nominate local community members, deserving of a smile, courtesy of 1-800-FLOWERS.COM. To nominate your local everyday hero, visit www.facebook.com/1800flowers and click on Imagine the Smiles.

The caring team at 1-800-FLOWERS.COM will be participating in Employee Smile Days, giving back to their local neighborhoods through volunteer work and community outreach. Through its growing social networks, customers and employees alike, are encouraged to share their smiles with images and stories as representations from the Imagine the Smiles(SM) program and the Summer of a Million Smiles.

To learn more about the program and follow the smile counter, please visit www.1800flowers.com and click on Summer of a Million Smiles.  

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more than 35 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee backs every gift.  1-800-FLOWERS.COM's Mobile Flower & Gift Center was named winner of the Mobile Shopping Summit's "BestMobile Site of 2011."  1-800-FLOWERS.COM was also rated number one vs. competitors for customer service by STELLAService and named by the E-Tailing Group as one of only nine online retailers out of 100 benchmarked to meet the criteria for Excellence in Online Customer Service. 1-800-FLOWERS.COM has been honored in Internet Retailer's "Hot 100: America's Best Retail Web Sites" for 2011. The Company's BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from: The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl's® (1-800-443-8124 or www.cheryls.com); premium chocolates and confections from Fannie May® confections brands (www.fanniemay.com and www.harrylondon.com); gift baskets and towers from 1-800-Baskets.com®  (www.1800baskets.com); incredible, carved fresh fruit arrangements from FruitBouquets.com(SM) (www.fruitbouquets.com); wine gifts from Winetasting.com® (www.winetasting.com); top quality steaks and chops from Stock Yards® (www.stockyards.com); as well as premium branded customizable invitations and personal stationery from FineStationery.com® (www.finestationery.com).  The Company's Celebrations® brand (www.celebrations.com) is a premier online destination for fabulous party ideas and planning tips. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly "green" programs as well as various philanthropic and charitable efforts. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

SOURCE 1-800-FLOWERS.COM, Inc.