7-Eleven, Inc. Announces Purpose-Driven Brands Selected for 2025 Brands with Heart Showcase

IRVING, Texas, Jan. 24, 2025 /PRNewswire/ -- 7-Eleven, Inc. has selected 26 innovative and purpose-driven brands to participate in this year's Brands with Heart™ showcase. Now in its sixth year, the program provides emerging brands with the opportunity to enter a new retail channel and a chance to place their products on the shelves of 7-Eleven®, Speedway® and Stripes® stores across the U.S. The 26 finalists were selected through an application process from the retailer's Emerging Brands team. They represent a diverse range of products that align with 7-Eleven's commitment to making a positive impact on the planet and communities.

Finalists were invited to participate in virtual learning sessions and present and sample their products at the Brands with Heart showcase, held at the 7-Eleven Store Support Center in Irving, Texas. During the event, they had the chance to highlight their products to 7-Eleven employees, and engage with merchandising leadership for coaching, mentoring and educational sessions designed to help them grow their business within the retail industry. Additionally, select brands may be chosen to participate in an in-store test at select 7-Eleven, Speedway and Stripes locations across the U.S.

"At 7-Eleven, we are constantly seeking opportunities to champion innovation and foster the growth of emerging brands," said Jesus Delgado-Jenkins, Executive Vice President, Chief Merchandising Officer at 7-Eleven. "By collaborating with new visionary partners every year, we aim to deliver breakthrough products that not only delight our customers but also shape the future of immediate consumption."

All brands selected for the Brands with Heart program this year exhibit purpose-driven elements in their products and business, whether by supporting people, the planet or the communities they serve. From clean and organic ingredients to sustainability-focused sourcing and waste reduction, these finalists are leading the charge in making a difference through their businesses.

"We are thrilled to welcome these 26 incredible brands to the Brands with Heart program," said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven, Inc. "Every brand selected this year not only offers innovative and high-quality products but also demonstrates a genuine commitment to sustainability, health, and social good*. We look forward to supporting them as they grow and bring meaningful change to the retail landscape."

Learn more about some of the Brands with Heart participants below:

Bear n Beaver is dedicated to reducing plastic waste. By using recyclable and eco-friendly packaging, the brand is helping to minimize its environmental footprint.

Prime Bites is a health-conscious snack brand that prioritizes nutrition. With a focus on wholesome, nutritious ingredients, Prime Bites offers snacks that fuel the body while providing a better-for-you alternative to traditional options.

Just Iced Tea is an organic, fair trade, real-brewed tea line. With their Just Sweet Enough® and unsweetened varie-teas, their goal is to create a healthier future for farmers, the planet, and customers - one sip at a time.

2025 Brands with Heart™:

Austin Pretzel Company

Barcode

Bear n Beaver

Daily Crunch

David

Earthside Farms

El Nacho

Fancypants

Freezecake

Heywell

Just Iced Tea

Krack Corn

Local Weather

Magic Spoon

Moon Cheese

OMG Pretzels

Prime Bites

Protein Wafer

Rotten

Smash'd

Sow Good

Spicy Candy Bar

Tip of the Iceberg (Culinary Treats)

Toto

Tru

Unreal

*Claims made by featured vendors are not claims made by 7-Eleven, Inc.

About 7-Eleven, Inc. 

7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven^® stores, 7-Eleven, Inc. operates and franchises Speedway^®, Stripes^®, Laredo Taco Company^® and Raise the Roost^® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee^®, Big Bite^® and Big Gulp^®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards^® and Speedy Rewards^® loyalty programs with more than 80 million members, place an order in the 7NOW^® delivery app in over 95% of the convenience retailer's footprint, or rely on 7-Eleven for other convenient services. Find out more online at www.7-eleven.com.

SOURCE 7-Eleven, Inc.