A New Destination for Fragrance Lovers: KAYALI Launches its First Dedicated Website, KAYALI.COM

NEW YORK, Oct. 9, 2025 /PRNewswire/ -- A bold new chapter begins for fragrance lovers around the world as KAYALI unveils its first-ever dedicated website, KAYALI.com - a dynamic digital home designed to bring its global community closer to the brand than ever before. For the first time, fans have access to the full KAYALI fragrance world in one place, alongside an elevated online experience that goes far beyond shopping.

Launching today, KAYALI.com debuts in the United States (mainland only) and the United Kingdom, with plans to expand into additional markets - including the UAE, Canada, Australia, France, Germany, and the Netherlands - in the coming months.

More than just a destination to explore and purchase favorite scents, KAYALI.com invites visitors into the heart of the brand's universe with immersive storytelling, exclusive launches, and innovative features like the Fragrance Finder, a personalized discovery tool that helps users curate their perfect scent wardrobe. The platform also serves as a hub for new launches, behind-the-scenes content, and brand-first exclusives - including the long-awaited return of Musk | 12 Eau de Parfum, a cult-favorite fragrance making its highly anticipated comeback as a KAYALI.com exclusive.

"Launching KAYALI.com is a dream come true for me. From the very beginning, our mission has been to connect with our community in the most authentic and inspiring way possible, and this new platform allows us to do just that. KAYALI.com is more than just a website; it's a home for fragrance lovers everywhere! It's where our community can explore, learn, and experience the full KAYALI universe, while enjoying exclusive gems like Musk | 12 and discovering their perfect scent match through our Fragrance Finder. I'm so excited to finally bring all of this to life and share it with the world," says Mona Kattan, Founder and CEO of KAYALI.

A Long-Awaited Exclusive: Musk | 12 Eau de Parfum

To celebrate the launch of KAYALI.com, the brand reintroduces one of its most beloved and highly requested fragrances, Musk | 12 as an exclusive release available only through the new platform starting today, Thursday, October 9th. Cherished by fragrance lovers and the KAYALI community for its soft, comforting blend of sweet freesia, delicate lotus flower and soft musks, this iconic scent is returning as the ultimate layering scent available - only through KAYALI.com

Launched in 2018, Musk | 12 was part of the first original four fragrances introduced by the brand and was created to be the perfect foundation for your fragrance layering experience. To help create this beautiful scent, Mona tapped legendary master perfumer, Harry Freemont right before his retirement. "When I was working on Musk | 12, I wanted to craft a fragrance that was loved by all but smells different on each wearer, giving it a signature quality. I combined sheer white floralcy, an overdose of musks along with a smooth, addictive drydown to achieve a scent that is undeniably feminine, yet powerful," says Fremont.

Marking its comeback in true KAYALI style, the reintroduction of Musk | 12 also debuts a fresh new campaign, Musk | 12 Is Back - a celebration of scent, nostalgia, and community. Alongside KAYALI founder Mona Kattan, the campaign features a collective of fragrance lovers and creatives including Mona's Dubai Bling co-star, Safa Siddiqui (@safa_dubai), Twinkle Stanly (@twinklestanly), Leya El Hajj (@leya.aounelhajj), Safa Siddiqui (@safa_dubai), and Michelle Castro (@sisyousmellgood) - each bringing their own unique connection to a scent that has long been adored by fans around the world.

Discover Your Perfect Scent Match with the Fragrance Finder
KAYALI.com features the innovative Fragrance Finder, an interactive tool designed to help customers discover their perfect scent match. By combining personal preferences with personality traits, this feature guides fragrance lovers on a journey to find the KAYALI creations that resonate most deeply with them.

Expanding Access to the KAYALI Experience
The launch of KAYALI.com marks a new chapter in the brand's evolution, bringing its community closer than ever before. Beyond offering exclusives, the platform is designed to inspire, educate, and create a seamless fragrance-shopping experience tailored to each visitor.

"KAYALI.com will be our global digital flagship, designed to broaden our reach and deepen our connection with our community. We are so excited to share the inspiration behind Mona's creation of the brand and have a dedicated platform for storytelling of our growing collection of unique scents," says Jessica Hanson, Global President at KAYALI.

Imagery and more information can be found HERE.

ABOUT KAYALI
Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to 'my imagination' in Arabic, Kayali is inspired by her rich Middle Eastern heritage and the sacred ritual of layering scents to help you create your mood. Mona collaborates with some of the world's most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story from the addictive notes to the multi-faceted jeweled bottles.

A global social media powerhouse, Mona's obsession with fragrance has built an engaged community with more than 7 million combined followers. She's appeared in the world's leading publications in the likes as WWD, Cosmopolitan, Vogue, POPSUGAR, Allure, Marie Claire, Harper's Bazaar, and was named one of the most powerful women in the Middle East by Forbes!

SOURCE KAYALI