Reimagining Oud: KAYALI's New Gourmand Fragrances Shake Up Tradition with the Introduction of Oudgasm Chocolate Oud | 11 & Oudgasm Milky Musk Oud | 30

NEW YORK, Sept. 3, 2025 /PRNewswire/ -- KAYALI, the modern Middle Eastern fragrance house founded by Mona Kattan, expands its beloved Oudgasm Collection with two bold new scents: Oudgasm Chocolate Oud | 11 Eau de Parfum Intense and Oudgasm Milky Musk Oud | 30 Eau de Parfum Intense. Each fragrance reimagines oud—one of perfumery's most precious ingredients—through unexpected, irresistible expressions: rich and decadent, soft and sensual.

This expansion arrives at an opportune moment—the prestige fragrance category surged 6% to $3.9 billion, driven by strong unit and pricing growth, with new launches accounting for nearly one-third of the total dollar gains this year (Circana, 2025). High concentrations like eau de parfums continue to lead in impact, while consumer appetite for accessible luxury—such as mini and travel-size formats—has grown by 15% in unit sales, nearly four times the pace of other size categories (Circana, 2025).

Tempting fragrance lovers with a gourmand twist, these new additions expand the collection's appeal, adding layers of richness and intrigue to every wear. Oudgasm Chocolate Oud | 11, with its rich, cocoa-infused base, envelops the senses in a warm, addictive embrace, while Oudgasm Milky Musk Oud | 30 offers a softer, more sensual take on oud, blending creamy notes with a bright, skin-like warmth.

"Oudgasm is all about sensuality, individuality, and storytelling through scent. With Chocolate Oud and Milky Musk Oud, I wanted to show the full spectrum of oud—its ability to be both wild and warm, sweet and seductive, comforting and captivating. These two new juices are major steps in building the Oudgasm world with bold, unforgettable expressions that push boundaries and invite play. We want to continue redefining what oud can be, for every mood, every layer, and every story," says Mona Kattan.

Fragrance Highlights

Oudgasm Chocolate Oud | 11

• Fragrance Family: Earthy & Woody
• Key Notes: Spiced Rum, Caramel Apple, Chocolate Oud, with a heart of orris, jasmine, and incense
• Base Notes: Dark cocoa, sandalwood, cashmere wood, and KAYALI signature accord
• Perfumer Hamid Merati-Kashani of dsm-firmenich shares: "Chocolate Oud | 11 combines the sensuality of oud with the indulgence of chocolate—a daring, addictive pairing. We wanted something elegant yet easy to wear, with textured notes from maté to cocoa that feel rich but approachable."

Oudgasm Milky Musk Oud | 30

• Fragrance Family: Earthy & Woody
• Key Notes: Pink Pepper, Strawberry Cream, Milky Musk
• Heart Notes: Incense, sandalwood
• Base Notes: Tonka bean, silver oud with KAYALI signature accord
• Perfumer Ilias Ermenidis of dsm-firmenich adds: "Milky Musk Oud | 30 is oud at its most intimate—creamy, cocooning, and softly radiant. The lactonic, musky blend is enriched with a playful strawberry note and deepened with incense and silver oud, giving it a clean yet sensual character."

Both are housed in KAYALI's signature diamond-shaped, black lacquered bottles topped with jeweled caps, symbolizing the collection's artistry and Middle Eastern heritage. Each number reflects the meticulous steps to the perfect formulation.

Available Sizes:

• 50ml Bottle – USD $140
• 10ml Deluxe Miniature – USD $38

In addition to the 50ml and 10ml sizes, the fragrances are also available in a limited-edition Oudgasm Miniature Set, featuring Oudgasm Vanilla Oud and Oudgasm Rose Oud, as well as the Oudgasm Discovery Layering Set, which includes all four fragrances in 1.5ml sample sizes, perfect for gifting or on-the-go spritzing. Available online and at select Sephora locations and Sephora at Kohl's locations.

Imagery and more information can be found HERE.

ABOUT KAYALI
Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to 'my imagination' in Arabic, KAYALI provides a modern fragrance experience inspired by Mona's rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world's most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.
A global social media powerhouse, Mona's obsession with fragrance has built an engaged community with more than 5 million combined followers. She's appeared in the world's leading publication in the likes of WWD, Cosmopolitan, Vogue, POPSUGAR, Allure, Marie Claire, Harper's Bazaar, Elle and was named one of the most powerful women in the Middle East by Forbes!

ABOUT dsm-firmenich
A leader in nutrition, health, and beauty, dsm-firmenich pioneers the reinvention of fragrance, flavors, and vital nutrients for a global audience. With a presence in nearly 60 countries and a team of 30,000 employees, dsm-firmenich is committed to sustainability, innovation, and creativity, bringing progress to life™ every day.

SOURCE KAYALI