DALLAS, July 22, 2015 /PRNewswire/ -- 7-Eleven®'s Sour Slurpee® Summer – try saying that three times fast. Now try saying it eating a SOUR PATCH KIDS® candy ... or ... drinking a FREE SOUR PATCH Watermelon-flavored Slurpee drink and taking a selfie to post on social media.
July 25 is SOUR PATCH KIDS Day at 7-Eleven stores, and the retailer is celebrating with a free medium Slurpee drink offer activated with the purchase of any SOUR PATCH KIDS candy or STRIDE® SOUR PATCH KIDS gum and scan of 7-Eleven's mobile app available at participating stores all day. After downloading the 7-Eleven app, customers will automatically receive the offer via a coupon in the "Scan and Save" section of the 7-Eleven app.
"I am thrilled to partner with 7-Eleven on SOUR PATCH KIDS Day to bring two fun brands together – SOUR PATCH KIDS and Slurpee – with one great day-long offer. We hope fans will love it and join the fun with the SOUR PATCH KIDS Slurpee Selfie Challenge #SPKSlurpeeSelfie," said Tim Jones, VP of Convenience at Mondelez International.
To spread the word on social media, the SOUR PATCH KIDS Slurpee Selfie Challenge campaign encourages fans to post selfies of themselves on social media using the hashtag, #SPKSlurpeeSelfie. Here's one Slurpee Selfie idea:
- Drink a SOUR PATCH Watermelon-flavored Slurpee drink.
- Place SPK® candy on tongue.
- Open wide and take a selfie photo of SPK candy on tongue.
- Post with #SPKSlurpeeSelfie hashtag and challenge friends to post their own version of an SPK Slurpee selfie.
While that is one suggested selfie composition, all selfies that include Slurpee drinks and SPK candy are welcome.
The two treats also make an appearance in SUMMER FOREVER, a digital movie musical starring singer/songwriter Megan Nicole. With 10 original songs, the movie follows three lifelong friends, who vow to make their last weekend of summer one to remember. The feature film from Relativity Digital Studios will be released in August.
"Both Slurpee drinks and SOUR PATCH KIDS candy are fun treats, and the new Watermelon Slurpee is already a big hit, both in stores and on social media," said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. "SOUR PATCH KIDS Day offers another chance after 7-Eleven Day to get a free Slurpee drink this summer. The selfie challenge and Summer Forever digital movie give us an opportunity to spread the summer fun to even more people."
STRIDE, SOUR PATCH KIDS and SPK are registered trademarks of Mondelez International group, used under license.
About 7-Eleven Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses nearly 10,500 7-Eleven® stores in North America. Globally, there are more than 56,400 7-Eleven stores in 16 countries. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Franchise Times Top 200 Franchise Companies for 2013; #2 on Entrepreneur magazine's 2015 Top Global Franchise list; #10 spot on Entrepreneur magazine's Franchise 500 list for 2015, and #3 in Forbes magazine's Top 20 Franchises to Start. 7-Eleven is No. 3 on Fast Company magazine's 2013 list of the "World's Top 10 Most Innovative Companies in Retail." 7-Eleven places among Top Veteran-Friendly Companies for 2014 by U.S. Veterans Magazine and is among GI Jobs magazine's Top 100 Military Friendly Employers for 2014. Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.
About Mondelez International
Mondelez International, Inc. (NASDAQ : MDLZ ) is a global snacking powerhouse, with 2014 revenue of $34 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in biscuits, chocolate, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum; Jacobs coffee and Tang powdered beverages. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.
SOURCE 7-Eleven, Inc.