AccuWeather CEO Barry Lee Myers is Keynote Interview at Publishing Insiders Summit
Myers shares thought leadership on programmatic advertising at MediaPost-hosted event
Apr 30, 2015, 07:00 ET
STATE COLLEGE, Pa., April 30, 2015 /PRNewswire/ -- Barry Lee Myers, CEO of AccuWeather, Inc., the global leader in weather information and digital media, has been asked by MediaPost to give a Keynote Interview at the Publishing Insiders Summit on the strengths and opportunities of data-driven advertising for publishers and advertisers. The Publishing Insider Summit will take place on April 30, 2015, in Ocean Reef, Fla.
"The availability of more targeted data and automated systems for ad placement and optimization is creating new opportunities for advertisers. Publishers need to adapt to the changes in the advertising industry to remain competitive," Myers said. "AccuWeather is setting new standards with its innovative approach to personalized, data-driven advertising. We are uniquely positioned with specialized weather- and user-driven targeting and multiple world-class advertising platforms to give unmatched value in campaign effectiveness to advertisers. I'm pleased to share some of our best practices with other leading publishers."
AccuWeather offers advertisers intelligent, one-to-one campaigns with more detailed audience insights, current and forecast weather targeting, geo-targeting with user-supplied locations, and behavioral targeting. The company's multi-platform reach across digital, mobile apps, traditional media, and the new national AccuWeather Network keeps brand messages in front of consumers in more relevant, cost-effective ways than ever before.
On its website, MediaPost says, "Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage."
To learn more about the MediaPost's Publishing Insiders Summit, visit www.mediapost.com/publishinginsidersummit/.
About Barry Lee Myers, Chief Executive Officer of AccuWeather
Barry Lee Myers has been an integral part and leading force of AccuWeather's executive management team for several decades. Since Myers became CEO in September 2007, the company has weathered the recession and posted the highest grossing years and the largest global web and mobile audience growth in its history.
AccuWeather, with global headquarters in State College, Pa., now reaches more than 1.5 billion people worldwide every day and is growing rapidly through smartphones, tablets, wired and mobile Internet sites, radio, television, newspapers and the new AccuWeather Network cable channel, in addition to serving 245 of Fortune 500 companies and thousands of other businesses.
As CEO, Myers directs AccuWeather's strategic initiatives and develops many of its acquisitions, major business relationships, and groundbreaking opportunities. He was previously the company's Executive Vice President and General Counsel. In addition, he served on the Graduate School faculty at The Pennsylvania State University for 18 years as a member of its nationally recognized Smeal College of Business.
Myers has been a member of the Board of Directors of the American Weather and Climate Industry Association, the weather industry's trade association, since 1990, serving as the industry's chief government relations officer. He has served as advisor to the Director of the U.S. National Weather Service at the U.N.'s World Meteorological Organization Meetings in Geneva on several occasions and is currently advisor to NOAA. He has also been an invited speaker at the World Meteorological Organization and the World Federation of Scientists.
He is AccuWeather's representative to the US-China Business Council, a Professional Member of the American Meteorological Society, and a Board Member of the Weather Coalition, which brings together representatives of industry, academia, and scientific and professional associations to advocate effectively for initiatives that advance U.S. weather observation, prediction, and warning capabilities. In January 2015, the AMS presented Myers with its Kenneth C. Spengler Award in recognition of his "outstanding, highly principled leadership of the American weather industry over five decades and fostering strong cooperation between private sector and government weather services." He has been a featured speaker at many mobile, television and advertising conferences.
Myers received his B.S. in business administration and economics and his master's in business (ABD) from the Smeal School of Business at The Pennsylvania State University. He holds a J.D. from the Boston University School of Law.
About AccuWeather, Inc. and AccuWeather.com
Every day over a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute™ forecasts with Superior Accuracy™ with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile Internet sites, connected TVs, and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers – a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs – AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 180,000 third-party websites. AccuWeather's CEO, Barry Lee Myers, is an award winning leader in global weather information issues and one of the world's most recognized advocates for cooperative relationships between government weather agencies and the weather industry. He is a leader in the digital weather information space.
Visit AccuWeather.com for additional information.
For more information contact:
Justin Roberti / 814.235.8756 / [email protected]
AccuWeather, Inc. / 385 Science Park Road / State College, PA 16803
Photo - http://photos.prnewswire.com/prnh/20150430/212850
SOURCE AccuWeather, Inc.