ActivTrak Launches Benchmarking Assessment Service to Help Organizations Contextualize Work Performance Relative to Industry Peers

Behavioral dataset provides an evidence-based view of how work compares

AUSTIN, Texas, June 3, 2026 /PRNewswire/ -- ActivTrak today launched the Productivity Lab Benchmarking Assessment, a new service that helps organizations understand how their work patterns compare to peers. The program draws on the largest behavioral dataset on work activity captured across millions of users and billions of interactions — reflecting how work actually happens rather than how it is reported.

The problem it solves

Organizations have more workforce data than ever, but lack the context to prioritize what matters most. Internal metrics such as productivity, utilization, focus time and tool usage are difficult to evaluate without a credible external reference point. The challenge compounds as AI adoption introduces new variables, leaving organizations with more data but less clarity on whether investments deliver results. As a result, leaders struggle to determine if performance gaps reflect execution issues or normal operating conditions.

How it works

The Productivity Lab Benchmarking Assessment uses the largest continuously observed behavioral dataset on work activity, segmented by industry, role and function to provide a comparative baseline grounded in actual work patterns. Organizations typically engage after establishing a behavioral data baseline, generally three or more months post-deployment, or during initiatives such as:

• AI transformation and workflow modernization
• Business acquisition, consolidation or reorganization
• Cost optimization and efficiency programs
• Hybrid or distributed work model shifts
• Technology rationalization or tool consolidation

Metrics are benchmarked against peer cohorts aligned to an organization's industry and operating model, with side-by-side comparisons that include medians, ranges and percentile distributions to contextualize results.

What organizations receive

The assessment identifies where an organization falls above, below or within expected norms, and includes expert interpretation connecting performance patterns to operational drivers, along with targeted guidance on where to focus.

For example, top-performing Account Executive teams spend 70% of their time on core selling activities like customer meetings and deal progression, nearly double the 38% average, giving leaders a clear model to replicate.

"We've built a dataset that shows how work actually happens at scale," said Gabriela Mauch, Chief Customer Officer at ActivTrak. "This brings that data into a form customers can use, so they can understand where they stand relative to peers and take action based on that insight."

The Productivity Lab Benchmarking Assessment Service is available now. To learn more, contact us at [email protected] or:

Read about our Professional Services
Learn about the ActivTrak Productivity Lab
Download the 2026 State of the Workplace Report

About ActivTrak

ActivTrak provides the Work Intelligence organizations need to understand how work changes in the AI era. As the system of record for work, its award-winning platform captures behavioral data across people, tools and AI agents, and the workflows that connect them — enabling leaders to measure impact, optimize productivity and improve operational performance. The platform also powers research through the ActivTrak Productivity Lab.

Built on a privacy-first data foundation, ActivTrak is trusted by more than 9,500 organizations worldwide and recognized by Deloitte's Technology Fast 500, Inc. 5000, TrustRadius and G2 for delivering measurable ROI and stronger business outcomes. The company is backed by Elsewhere Partners, Sapphire Ventures and Francisco Partners. Learn more at www.activtrak.com.

SOURCE ActivTrak