Asks "Have You Ever Been Unfaithful?"

Apr 12, 2012, 10:26 ET from

HILLSBOROUGH, N.C., April 12, 2012 /PRNewswire/ -- (, America's most trusted source for adult products, recently asked over 1,000 adults if they had ever cheated on a partner in a monogamous relationship, and 27% admitted they had.


A significant number (61%) of American adults say they have never cheated on their partner, and 11% either refused to answer or said they were not in a relationship.

Interestingly, when these same respondents were asked if they had ever been cheated on, 28% admitted they had, 60% said they had not, and 12% either refused to answer or were not in a relationship.

Adam & Eve's resident sex expert, Dr. Kat Van Kirk, finds these figures encouraging. "Many similar surveys in years' past show the numbers much higher," says Dr. Kat. "Incidentally, statistics show that infidelity often increases when economic stress increases. I find it optimistic that couples are staying faithful even during these trying times."

Chad Davis, Director of Marketing for Adam & Eve adds, "Adam & Eve has seen record sales over the past few years. Perhaps more couples have opted to bring Adam & Eve's more risque items into their relationship rather than risk their relationship through cheating."

The web-based survey, conducted by an independent third party survey company, of over 1,000 American adults age 18 and up, was sponsored by Adam & Eve to study sexual preferences and practices. "Sex Chat with Dr. Kat" and "Daily Sex Tips from Hawaii" can be found on podcasts through iTunes or

For more information about Adam & Eve, visit their website at For additional information on Adam & Eve, please contact Adam & Eve Director of Public Relations Katy Zvolerin at 919.644.8100 x 3121 or