NEW YORK, June 2, 2011 /PRNewswire/ -- Aegis Media today announced it has named Catherine Davis as President of Vizeum USA.
Davis has served as a thought leader in senior client roles for top brands such as Diageo, Discover Card, Morgan Stanley and Harrisdirect (prior to its acquisition by E*TRADE). Known for her creative approach to solving business issues, she began her career on the agency side at Leo Burnett.
Most recently Davis served as president of Think First Consulting, which focused on driving growth for innovative clients including Pernod Ricard and Pure Matters, a new premium vitamin brand.
"Catherine brings an exceptionally curious and creative mind to the leadership of Vizeum in the US," said Nigel Morris, CEO of Aegis Media North America. "We believe her deep experience in developing brand strategies from her time on the client side coupled with her naturally creative approach is the perfect fit for Vizeum. Vizeum is a new agency in the US but the Vizeum network has forged a highly innovative and differentiated position in other markets around the globe driven by the vision of 'start from a different place.' We were looking for someone like Catherine with a unique combination of skills who could lead that kind of innovation and take the agency where we believe a number of clients are very keen to go."
Davis replaces Mike Haggerty, who is pursuing other opportunities. "We are thankful to Mike for all the leadership he has shown in his various roles within Aegis Media over the past 6 years. We wish him the very best," said Morris.
Vizeum is a media network designed for the new era with the mission of helping its clients to "Start from a Different Place" by developing deep understanding of consumer motivations and using it to fully leverage the creative power of media in a convergent world. Vizeum was launched by Aegis Media in June 2003 and has since grown to become one of the top 10 largest international media networks with more than 60 offices in 50 countries.
About Aegis Media North America
Aegis Media, part of the Aegis Group plc, has unified some of the world's leading marketing and media services brands to help create measurable competitive advantage for clients in the converging media and communications world. Globally, our group is built around five network brands including Carat and Vizeum (both delivering full service Communications Planning and Media Buying), Isobar (Creative and Communications), iProspect (Performance and Search Marketing) and Posterscope (Out-of-home Planning and Buying).
In North America the group is enhanced by regional best-in-class specialists including Team Epic (Sports Lifestyle and Experiential Marketing) and Copernicus (Marketing Consulting).
SOURCE Aegis Media North America