After 75 Years, George C. Chaconas of Performance Brokerage Services Advises on the Sale of Historic Harley-Davidson in Topeka, Kansas

Performance Brokerage Services, the leader in dealership buy-sell activity, announces the sale of Historic Harley-Davidson in Topeka, Kansas from Mike Patterson to Steven Towers.

IRVINE, Calif., Feb. 18, 2025 /PRNewswire/ -- Performance Brokerage Services, North America's highest volume dealership brokerage firm, is pleased to announce the sale of Historic Harley-Davidson in Topeka, Kansas from Mike Patterson to Steven Towers.

Historic Harley-Davidson was established in 1949 by Owner Mike Patterson's grandfather. The dealership has been family-owned and operated by four generations of the Patterson family.

After the sale, Mike Patterson shared, "I got to know George Chaconas of Performance Brokerage Services when he was working on some buy-sells, consolidations, and closures in my Kansas market area. He introduced me to a couple of Harley-Davidson opportunities, but I was focusing on relocating and opening a new Evel Knievel Museum in Las Vegas. When I started thinking about selling, I reached out to George and his team of Courtney Bernhard and Juan Pardo. I want to thank them for helping facilitate the sale of our family business of 75 years. When considering buying or selling a dealership, I recommend reaching out to George and his team of industry experts. Although it was difficult, moving on to the next chapter of my life and our family's journey was the right decision."

Over the last 5 years, Performance Brokerage Services has advised on the sale of over 300 dealerships, making it the highest volume dealership brokerage firm in North America. George C. Chaconas, Senior Partner, Courtney A. Bernhard, Partner, and Juan C. Pardo, Partner of the Harley-Davidson & Powersports Division for Performance Brokerage Services were the exclusive sell-side advisors for this transaction.

George Chaconas commented, "Working with Mike Patterson of Historic Harley-Davidson has been an incredible experience, built on a strong, trusting relationship developed through acquisition opportunities, closures, and consolidations in and around his store in Topeka, Kansas. When he decided it was time to sell, he reached out to me to exclusively represent him in the sale of Historic Harley-Davidson. Along with my partners, Courtney Bernhard and Juan Pardo, we helped facilitate the sale to one of our great buyer clients, Steven Towers, who has now purchased his third Harley-Davidson dealership from us. After being a family-owned Harley-Davidson dealership for 75 years, with Mike having being part of it for almost 45 years, this was an emotional milestone. However, he is excited for his next chapter, opening the relocated Evel Knievel Museum in beautiful Las Vegas, Nevada. I truly wish him great success with the new museum and congratulate Steven on his newly acquired Harley-Davidson dealership in Topeka, Kansas!"

Courtney Bernhard shared, "I appreciate the opportunity to help sell Historic Harley-Davidson in Topeka, Kansas. There are always challenges in a buy-sell, but the buyer, Steven Towers, was very patient in working through them. I wish much success to Mike Patterson in his future endeavors and the best of luck to Steven and his entire team as they continue to grow their Harley-Davidson footprint."

Juan Pardo added, "Having known Steven Towers for three years, it was a true pleasure working with him on his third Harley-Davidson acquisition. Steven has proven to be not only passionate about the Harley-Davidson brand, but a tremendous entrepreneur and dealer. I look forward to continuing our friendship and helping him continue to grow his Harley-Davidson portfolio."

Steven Towers has over a decade of experience in the automotive industry. He previously owned a network of more than 20 Midas International retail locations, and has since acquired 10 Big O Tires locations across the Midwest. He is also a long-time Harley-Davidson rider with a deep passion for the brand. In 2023, Steven acquired his first Harley-Davidson dealership, Boneyard Harley-Davidson in North Carolina, followed by Frontier Harley-Davidson in Nebraska in 2024, both of which were facilitated by Performance Brokerage Services.

Steven Towers remarked, "Having recently acquired my second Harley-Davidson dealership in Lincoln, Nebraska, with the help of Juan Pardo of Performance Brokerage Services, it was not long before Juan approached me about the possibility of acquiring Historic Harley-Davidson in Topeka, Kansas. Geographically, it made sense for me as I continue to grow my Harley-Davidson portfolio, and the numbers ultimately worked out. Juan Pardo and Courtney Bernhard at Performance Brokerage Services were great sounding boards as we worked through the negotiations, and ultimately, the final approval from the Motor Company and completion of the deal. I look forward to working with Juan and Courtney in the future, as we look for strategic opportunities that fit with our growth strategy, and would recommend Performance Brokerage Services if you are looking to acquire a Harley-Davidson dealership."

Mike Patterson was represented by Terry A. Iles with the Law Offices of Terry A. Iles in Topeka, Kansas.

Steven Towers was represented by Logan Parker with Bass Sox Mercer in Tallahassee, Florida.

Historic Harley-Davidson will be relocating to a new location within the next 12 months.

About Performance Brokerage Services

Performance Brokerage Services, Inc. is North America's highest volume dealership brokerage firm, specializing in buy-sell activity for automotive, RV, commercial truck, powersports, and equipment dealerships.

With over 30 years of experience, 900 dealerships sold, and a 90% closing rate, the company's reputation is unmatched and governed by the utmost ethical conduct and integrity.

The company offers a unique approach by providing complimentary estimates of value with no upfront fees or retainer, no reimbursement of costs, and paid a success fee only after the transaction closes.

Headquartered in Irvine, California, and supported by 9 regional offices in Utah, Texas, Illinois, Florida, Virginia, Ohio, New Jersey, Alberta and Ontario, clients benefit from national exposure with local representation.

As trusted and respected experts in the field, the company utilizes an extensive network of industry related attorneys, accountants, hundreds of registered buyers, and longstanding relationships with various vehicle manufacturers.

For more information about the services offered by Performance Brokerage Services, visit https://performancebrokerageservices.com. 

Media Contact: 
Jesse Stopnitzky, Co-Owner
(949) 309-2851
[email protected]

SOURCE Performance Brokerage Services, Inc.