AKC's "Everything We Do, We Do for Dogs" Brand Campaign Wins 14 Industry Awards

Campaign Honored with 6 Telly Awards and 8 Communicator Awards for Creative Excellence and Impact.

NEW YORK, May 27, 2025 /PRNewswire/ -- The American Kennel Club (AKC) is proud to announce that its national brand campaign, "Everything We Do, We Do for Dogs," has been recognized with 14 prestigious creative awards, including 6 Telly Awards and 8 Communicator Awards, celebrating both outstanding execution and the powerful mission at the heart of the campaign.

The campaign won awards in the following categories:

Telly Awards

• Gold – Promotional Video, Editing, Videography/Cinematography, Script Writing
• Silver – Non-Profit
• Bronze – Voiceover

 Communicator Awards

• Excellence – Videography & Cinematography (Craft), Video/Moving Image (Features), Visual Appeal (Features)
• Distinction – Voiceover & Narration (Craft), Editing (Craft), Script Writing (Craft), Non-Profit Commercials, General Non-Profit

Produced in collaboration with its agency of record, Leap Group, the campaign was designed to elevate the AKC's voice and highlight its role as the leading authority on all things dog—from promoting responsible dog ownership to supporting canine health, events, and community programs. "Everything We Do, We Do for Dogs" is more than just a campaign—it's a reflection of the American Kennel Club's unwavering commitment to the health, happiness, and well-being of all dogs.

"These awards are a powerful recognition of both the creative vision behind the campaign and the meaningful work we do every day to protect and celebrate dogs," said Gina M. DiNardo, President and CEO of the American Kennel Club.

"Everything We Do, We Do for Dogs" launched in 2025 and continues to gain momentum across digital, social, and broadcast channels—resonating with dog lovers nationwide and strengthening the AKC's connection with current and future generations of dog owners.

To view the award-winning campaign, click here.

To learn more about AKC's work, visit www.akc.org.

About the American Kennel Club

Founded in 1884, the American Kennel Club is a not-for-profit organization which maintains the largest registry of purebred dogs in the world and oversees the sport of purebred dogs in the United States. The AKC is dedicated to upholding the integrity of its registry, promoting the sport of purebred dogs and breeding for type and function.  Along with its more than 5,000 licensed and member clubs and its affiliated organizations, the AKC advocates for the purebred dog as a family companion, advances canine health and well-being, works to protect the rights of all dog owners and promotes responsible dog ownership. More than 26,000 competitions for AKC-registered purebred and mixed breed dogs are held under AKC rules and regulations each year including conformation, agility, obedience, rally, tracking, herding, lure coursing, coonhound events, hunt tests, field and earthdog tests.

Affiliate AKC organizations include the AKC Humane Fund, AKC Canine Health Foundation, AKC Reunite, the AKC Museum of the Dog, and the AKC Purebred Preservation Bank.  For more information, visit www.akc.org.

AKC, American Kennel Club, the American Kennel Club seal and design, and all associated marks and logos are trademarks, registered trademarks and service marks of The American Kennel Club, Inc.

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SOURCE The American Kennel Club, Inc.