All-Electric 2012 Mitsubishi i Gets "Normal" in New TV & Digital Ad Campaign, Consumer Test Drive Tour of West Coast

CYPRESS, Calif., Oct. 10, 2011 /PRNewswire/ -- Mitsubishi Motors North America, Inc., (MMNA) and the all-new highly efficient and eco-friendly 100% electric 2012 Mitsubishi i will help transform a charming Midwest city into EVTown, USA and share this fascinating story in the Japanese auto manufacturer's latest innovative marketing campaign.

(Photo: http://photos.prnewswire.com/prnh/20111010/LA83046-a)

(Photo: http://photos.prnewswire.com/prnh/20111010/LA83046-b)

Launching October 10th, this story is being brought to life for Mitsubishi Motors on TV and through a digital campaign that positions the 2012 Mitsubishi i as the "Most Likable Car On The Planet" and illustrates Mitsubishi's involvement in helping turn Normal, Illinois into the electric vehicle capital of the United States by bringing more 100% electric Mitsubishi i's with their innovative MiEV (Mitsubishi innovative Electric Vehicle) technology here than anyplace in the U.S. (up to 1,000 MiEV cars for the region) and helping install a safe, convenient and high-tech EV charging infrastructure (a full 30 ultra-fast Level 3 quick charge "refueling" stations).

Normal, Illinois is a model electric vehicle (EV) community: EVTown is being driven by a coalition of business officials (including Mitsubishi Motors), government representatives and other interested stakeholders who firmly believe electric vehicles offer tremendous benefits to individuals, businesses and the greater community.

"Normal EVTown is a community that is embracing new technology in an environmentally sound way," says Chris Koos, Mayor of Normal, Illinois, who came up with the idea after visiting Mitsubishi Motors executives. "It is a way of imagining the future and Normal is that future."

To see a fun behind-the-scenes video of the residents of Normal, Illinois talking about the transformation of their town into EVTown, USA, please visit:

http://www.youtube.com/watch?v=IG0kOoWaOtQ

"Mitsubishi i 100% Electric Experience" Tour

Mitsubishi Motors has launched an exciting tour of the western U.S. that will allow consumers to experience the company's game-changing 100% electric-powered 2012 Mitsubishi i for themselves firsthand at numerous stops in the Pacific Northwest and California.

Tour stops include:
Portland, Oregon
Seattle, Washington
Carmel, California
Monterey, California
San Francisco, California
Bakersfield, California
Los Angeles, California
San Diego, California
Others (to be announced on an ongoing basis)

Running from October through November, the "Mitsubishi i 100% Electric Experience" allows consumers to experience and test drive the Japanese auto manufacturer's latest vehicle offering and learn about the most affordably priced mass-market EV from an on-site team of product experts.

The "Mitsubishi i 100% Electric Experience" tour debuted on the green carpet at Portland Fashion Week on October 6, followed by a visit to the popular Burien Brot Trot in Seattle on October 9. For more information including a complete list of upcoming dates and event locations, please log on to i.MitsubishiCars.com/tour and "The Electric Experience" tab at Facebook.com/iMitsubishi.

About Mitsubishi Motors Corporation

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations for Mitsubishi Motors in the United States. MMNA sells coupes, convertibles, sedans and sport utility vehicles through a network of approximately 400 dealers. In November of 2011, MMNA will launch the battery-powered electric vehicle Mitsubishi i as part of a corporate mission to offer consumers more environmentally responsible modes of transportation. This battery-powered electric vehicle technology addresses the need for vehicles that produce zero tailpipe emissions and support a growing agenda for sustainability. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

SOURCE Mitsubishi Motors North America, Inc.