ATLANTA, Feb. 10, 2016 /PRNewswire/ -- Everyone's favorite Cinnabon® bakery manager is back for the second season of the hit AMC drama, Better Call Saul. In the first episode of the new season, airing on Monday February 15 at 10:00 pm ET/PT, Saul (Bob Odenkirk) will return in his present undercover persona, Gene, working as a Cinnabon bakery manager in Omaha, Nebraska.
In celebration of the second season's opening cameo, guests can visit any participating Cinnabon location to enjoy a FREE cup of coffee on Monday, February 15th, 2016. The ALL DAY FREE COFFEE GIVE-AWAY ensures fans will be pepped up and ready for the Better Call Saul season premiere.
In addition to the FREE coffee day kick-off on the 15th, from now until February 22, 2016, Cinnabon is calling upon Better Call Saul fans to snap their best #SaulSelfie! Simply strike a pose with the life-sized Saul standee located at select Cinnabon bakeries and post the selfie to Twitter using the hashtag #SaulSelfie. One lucky winner and a guest will receive the ultimate fan getaway – a trip to the show's hometown of Albuquerque, New Mexico, where they will attend an exclusive Better Call Saul event. For official rules visit http://www.amc.com/saulselfiesweepstakes.
"The positive feedback from our fans after our first appearance in the debut season of Better Call Saul was so tremendous that we're eager to kick off the second season with the same energy," said Joe Guith, president of Cinnabon. "Part of our constant innovation philosophy is bringing the Cinnabon experience to fans in new and unexpected ways. It's incredibly exciting to have the opportunity to surprise fans in relevant areas of pop culture, such as TV and film."
AMC's Theresa Beyer, SVP, Promotion, Activation & Partnerships adds, "We're thrilled to collaborate once again with the amazing team at Cinnabon to give something back to the dedicated and passionate fans of the show. We can't think of a 'sweeter' way to celebrate the return of Saul, Jimmy and Gene."
About Cinnabon® Founded in Seattle in 1985 and now based in Atlanta, Cinnabon LLC, a Georgia Limited Liability Company is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon® currently operates over 1,200 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon® is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.Cinnabon.com for more information, follow on Twitter @Cinnabon or become a Facebook fan at www.facebook.com/Cinnabon.
About AMC Whether commemorating favorite films from every genre and decade, or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy® Award for Outstanding Drama Series four years in a row with "Mad Men," and six of the last eight with back-to-back honoree "Breaking Bad." The network boasts the most-watched drama series in basic cable history and the number one show on television among adults 18-49 for the last three years with "The Walking Dead." AMC's current original drama series include "The Walking Dead," "Better Call Saul," "Hell on Wheels," "TURN: Washington's Spies," "Halt and Catch Fire," "Humans," "Fear the Walking Dead," "Into the Badlands" and the forthcoming "The Night Manager," "Feed the Beast," "Preacher" and "The Son." AMC also explores authentic worlds and discussion with original shows like "Talking Dead," "The Making of The Mob," "Comic Book Men" and the upcoming "Ride with Norman Reedus" and "The American West." AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, SundanceTV, BBC America and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Something More.