American Honda Announces Sales Results for March 2014

- Acura division sales up 10.5 percent with MDX and RDX setting monthly records

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Apr 01, 2014, 02:36 ET

TORRANCE, Calif., April 1, 2014 /PRNewswire/ -- American Honda Motor Co., Inc. today reported March 2014 Honda and Acura vehicle sales of 133,318 units. Acura division gained 10.5 percent (14.7 percent based on the Daily Selling Rate, or DSR*) on sales of 15,580, with light trucks increasing 45.8 percent for the month on sales of 10,387 units. The Honda Division recorded sales of 117,738 vehicles in March.

Honda

Despite heavy incentives from several major automakers, Honda market share remained strong in March with a nearly 30 percent month-over-month increase as the U.S. auto market clawed back from one of the worst winters in memory.

Accord posted March sales of 33,962 and was the best-selling Honda model for the month
Civic found 27,967 new buyers, up 0.1% versus last March
CR-V recorded sales of 28,657, up 6.5 percent for the month
Odyssey sales also rose slightly to 11,008

"With all of the independent data showing the competition getting back on the juice of heavy incentives and fleet sales, we couldn't be more pleased to see our core models—Accord, Civic and CR-V—attract such significant interest from retail buyers," said Jeff Conrad, Honda division senior vice president and general manager. "And with the all-new 2015 Fit going on sale this month, our model lineup is only going to get stronger."

Acura

Acura's flagship SUV, the MDX, drove a 10.5 percent division increase as Acura light truck sales climbed nearly 46 percent from a year earlier. RDX also contributed to its remarkable string of monthly increases, with sales rising for the 23^rd straight month.

Acura division sales increase 10.5 percent with 15,580 units sold in March
Acura trucks rise 45.8 percent on sales of 10,387, a new March record
MDX sales set a new monthly record with total sales up 80.6 percent, totaling 5,793 in March
RDX recorded an increase of 18.2 percent on sales of 4,580 units, another March record

"It's unusual to have such strength and consistency in the hyper-competitive luxury SUV segment," said Mike Accavitti, Acura division senior vice president and general manager. "It's clear that MDX and RDX possess the key qualities that give lasting appeal."

*The daily selling rate (DSR) is calculated with 26 days for March 2014 and 27 days for March 2013. Year-to-date, the DSR is calculated with 75 days for 2014 and 76 days for 2013. All other percentages in release are unadjusted; see table for adjusted DSR figures.

American Honda Vehicle Sales For March 2014
	Month-to-Date				Year-to-Date
	March	March	DSR**	MoM	March	March	DSR**	YoY
	2014	2013	% Chg.	% Chg.	2014	2013	% Chg.	% Chg.
American Honda Total	133,318	136,038	1.8%	-2.0%	325,354	337,651	-2.4%	-3.6%
Total Car Sales	71,817	76,651	-2.7%	-6.3%	175,827	191,537	-7.0%	-8.2%
Total Truck Sales	61,501	59,387	7.5%	3.6%	149,527	146,114	3.7%	2.3%
Honda Total Car Sales	66,624	69,676	-0.7%	-4.4%	162,733	174,570	-5.5%	-6.8%
Honda Total Truck Sales	51,114	52,262	1.6%	-2.2%	124,673	128,128	-1.4%	-2.7%
Acura Total Car Sales	5,193	6,975	-22.7%	-25.5%	13,094	16,967	-21.8%	-22.8%
Acura Total Truck Sales	10,387	7,125	51.4%	45.8%	24,854	17,986	40.0%	38.2%
Domestic Car Sales	65,322	69,099	-1.8%	-5.5%	159,195	172,037	-6.2%	-7.5%
Honda Division	61,635	63,960	0.1%	-3.6%	150,202	159,630	-4.7%	-5.9%
Acura Division	3,687	5,139	-25.5%	-28.3%	8,993	12,407	-26.6%	-27.5%
Domestic Truck Sales	61,501	59,377	7.6%	3.6%	149,527	146,059	3.7%	2.4%
Honda Division	51,114	52,252	1.6%	-2.2%	124,673	128,073	-1.4%	-2.7%
Acura Division	10,387	7,125	51.4%	45.8%	24,854	17,986	40.0%	38.2%
Import Car Sales	6,495	7,552	-10.7%	-14.0%	16,632	19,500	-13.6%	-14.7%
Honda Division	4,989	5,716	-9.4%	-12.7%	12,531	14,940	-15.0%	-16.1%
Acura Division	1,506	1,836	-14.8%	-18.0%	4,101	4,560	-8.9%	-10.1%
Import Truck Sales	0	10	-100.0%	-100.0%	0	55	-100.0%	-100.0%
Honda Division	0	10	-100.0%	-100.0%	0	55	-100.0%	-100.0%
MODEL BREAKOUTS BY DIVISION
Honda Division Total	117,738	121,938	0.3%	-3.4%	287,406	302,698	-3.8%	-5.1%
Fit	4,201	4,602	-5.2%	-8.7%	10,444	11,533	-8.2%	-9.4%
Memo: Fit-EV	37	23	67.1%	60.9%	100	46	120.3%	117.4%
Accord	33,962	36,504	-3.4%	-7.0%	79,188	88,427	-9.3%	-10.4%
Memo: Accord PHEV	18	26	-28.1%	-30.8%	69	45	55.4%	53.3%
Memo: Accord FHEV	1,346	0	0.0%	0.0%	2,781	0	0.0%	0.0%
Civic *	27,697	27,665	4.0%	0.1%	71,096	72,259	-0.3%	-1.6%
Memo: Civic Hybrid	338	572	-38.6%	-40.9%	1,220	1,434	-13.8%	-14.9%
S2000	0	0	0.0%	0.0%	0	0	0.0%	0.0%
Insight	410	454	-6.2%	-9.7%	1,066	1,161	-7.0%	-8.2%
CR-Z	354	451	-18.5%	-21.5%	939	1,190	-20.0%	-21.1%
FCX Clarity	0	0	0.0%	0.0%	0	0	0.0%	0.0%
Odyssey	11,008	10,923	4.7%	0.8%	27,832	26,233	7.5%	6.1%
Crosstour	1,017	1,522	-30.6%	-33.2%	3,318	4,029	-16.5%	-17.6%
Pilot	8,894	11,207	-17.6%	-20.6%	22,031	28,226	-20.9%	-21.9%
CR-V *	28,657	26,897	10.6%	6.5%	67,648	65,374	4.9%	3.5%
Element	0	1	-100.0%	-100.0%	0	1	-100.0%	-100.0%
Ridgeline	1,538	1,712	-6.7%	-10.2%	3,844	4,265	-8.7%	-9.9%
Acura Division Total	15,580	14,100	14.7%	10.5%	37,948	34,953	10.0%	8.6%
TL	2,004	3,080	-32.4%	-34.9%	4,852	6,793	-27.6%	-28.6%
TSX	1,119	1,492	-22.1%	-25.0%	2,923	4,176	-29.1%	-30.0%
Memo: TSX Wagon	104	203	-46.8%	-48.8%	304	613	-49.7%	-50.4%
ILX	1,683	2,059	-15.1%	-18.3%	4,141	5,614	-25.3%	-26.2%
Memo: ILX Hybrid	46	145	-67.1%	-68.3%	115	383	-69.6%	-70.0%
RLX	387	344	16.8%	12.5%	1,178	384	210.9%	206.8%
Memo: RLX Hybrid	0	0	0.0%	0.0%	0	0	0.0%	0.0%
MDX	5,793	3,207	87.6%	80.6%	14,597	8,728	69.5%	67.2%
ZDX	14	43	-66.2%	-67.4%	36	99	-63.2%	-63.6%
RDX	4,580	3,875	22.7%	18.2%	10,221	9,159	13.1%	11.6%
Selling Days	26	27			75	76
* Honda and Acura vehicles are made of domestic & global sourced parts.
** Daily Selling Rate

	Month-to-Date				Year-to-Date
	March	March	DSR**	MoM	March	March	DSR**	YoY
	2014	2013	% Chg.	% Chg.	2014	2013	% Chg.	% Chg.

Hybrid	2,512	1,648	58.3%	52.4%	6,190	4,213	48.9%	46.9%