American Honda February Sales Up 21.6 Percent

Honda CR-V sets monthly record as light truck sales climb

Mar 01, 2011, 13:55 ET from American Honda Motor Co., Inc.

TORRANCE, Calif., March 1, 2011 /PRNewswire/ -- American Honda Motor Co., Inc., posted February sales of 98,059, an increase of 21.6 percent compared to February 2010, the company announced today. February marks the fifth straight month of double-digit sales increases for American Honda. Year-to-date sales of 174,328 represent an increase of 17.7 percent.

(Logo:  http://photos.prnewswire.com/prnh/20100923/HONDALOGO)

Honda Division posted February sales of 87,263, an increase of 21.7 percent compared to February 2010, with sales of light truck models increasing 31.8 percent to 39,923. Honda CR-V sales of 19,096 led light truck models, increasing by 61.4 percent and breaking the previous February 2008 sales record of 15,694. Additional light truck models with increased sales included the all-new Odyssey, up 17.3 percent to 8,744; the Pilot, up 23.3 percent to 8,224; and the Element, up 35.0 percent to 1,241. Car models with year-over-year sales increases included the Civic, up 16.1 percent to 19,121; and the Fit, up 43.6 percent to 4,200. Accord was the best-selling Honda vehicle for the month with sales of 22,916, up 2.0 percent.

"Honda models available with four-wheel drive like the CR-V and Pilot saw sales increase significantly in February as people looked for ways to outsmart the bad weather," said John Mendel, executive vice president of sales for American Honda. "The versatile, efficient and capable CR-V continues to solidify its position as the best-selling* SUV in America by setting a new monthly record."

Acura Division sales increased 20.8 percent to 10,796. The Acura MDX led the division with sales of 3,845, an increase of 17.7 percent. Sales of the TSX increased 31.6 percent to 2,794, beating the previous February record of 2,769 set in 2007. RDX sales of 1,344 represent a 58.1 percent increase for the model.

*The CR-V continues to be the best-selling SUV in the United States for the fifth straight year with calendar-year 2010 results of 203,714.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

American Honda Vehicle Sales For February 2011


Month-to-Date

Year-to-Date


February

February

DSR**

February

February

DSR**


2011

2010

% Chg.

2011

2010

% Chg.

American Honda Total

98,059

80,671

21.6%

174,328

148,150

17.7%

  Total Car Sales

52,749

46,111

14.4%

91,295

87,749

4.0%

  Total Truck Sales

45,310

34,560

31.1%

83,033

60,401

37.5%

     Honda Total Car Sales

47,340

41,447

14.2%

82,193

79,183

3.8%

     Honda Total Truck Sales

39,923

30,285

31.8%

73,378

52,896

38.7%

     Acura Total Car Sales

5,409

4,664

16.0%

9,102

8,566

6.3%

     Acura Total Truck Sales

5,387

4,275

26.0%

9,655

7,505

28.6%

Domestic Car Sales *

42,241

38,524

9.6%

71,271

73,916

-3.6%

  Honda Division

39,794

36,114

10.2%

67,232

69,520

-3.3%

  Acura Division

2,447

2,410

1.5%

4,039

4,396

-8.1%

Domestic Truck Sales *

40,963

34,371

19.2%

74,625

59,673

25.1%

  Honda Division

35,576

30,096

18.2%

64,970

52,168

24.5%

  Acura Division

5,387

4,275

26.0%

9,655

7,505

28.6%

Import Car Sales

10,508

7,587

38.5%

20,024

13,833

44.8%

  Honda Division

7,546

5,333

41.5%

14,961

9,663

54.8%

  Acura Division

2,962

2,254

31.4%

5,063

4,170

21.4%

Import Truck Sales

4,347

189

2200.0%

8,408

728

1054.9%

  Honda Division

4,347

189

2200.0%

8,408

728

1054.9%

MODEL BREAKOUTS BY DIVISION







Honda Division Total

87,263

71,732

21.7%

155,571

132,079

17.8%

   Fit

4,200

2,925

43.6%

8,514

5,622

51.4%

  Accord *

22,916

22,456

2.0%

37,928

43,215

-12.2%

    Memo:  Accord Crosstour***

1,710

2,432

-29.7%

3,266

4,169

-21.7%

  Civic *

19,121

16,471

16.1%

33,755

31,164

8.3%

    Memo:  Civic Hybrid

532

346

53.8%

1,185

599

97.8%

  S2000

0

10


1

25

-96.0%

  Insight

1,722

2,014

-14.5%

3,276

3,321

-1.4%

  CR-Z

1,091

0


1,985

0


  FCX Clarity

0

3


0

5


  Odyssey  *

8,744

7,452

17.3%

15,766

12,315

28.0%

  Pilot *

8,224

6,672

23.3%

14,927

11,537

29.4%

  CR-V *

19,096

11,828

61.4%

35,435

21,500

64.8%

  Element *

1,241

919

35.0%

2,221

1,655

34.2%

  Ridgeline

908

982

-7.5%

1,763

1,720

2.5%

Acura Division Total

10,796

8,939

20.8%

18,757

16,071

16.7%

  TL *

2,447

2,410

1.5%

4,039

4,396

-8.1%

  TSX

2,794

2,123

31.6%

4,735

3,929

20.5%

    Memo:  TSX Wagon

383

0


588

0


  RL

168

131

28.2%

328

241

36.1%

  MDX *

3,845

3,266

17.7%

6,972

5,624

24.0%

  ZDX *

198

159

24.5%

346

331

4.5%

  RDX  *

1,344

850

58.1%

2,337

1,550

50.8%

Selling Days

24

24


48

48


  *  Honda and Acura vehicles are made of domestic & global sourced parts.  Accord includes Crosstour, Hybrid.



**  Daily Selling Rate







*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.












Month-to-Date

Year-to-Date


February

February

DSR**

February

February

DSR**


2011

2010

% Chg.

2011

2010

% Chg.








Hybrid

3,345

2,360

41.7%

6,446

3,920

64.4%



SOURCE American Honda Motor Co., Inc.



RELATED LINKS

http://www.honda.com