American Honda Reports April Sales Increase of 12.5 Percent

Honda Division up 11.7 percent; Acura Division up 21.6 percent

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May 03, 2010, 01:35 ET

TORRANCE, Calif., May 3 /PRNewswire/ -- American Honda Motor Co., Inc., posted April sales of 113,697, an increase of 12.5 percent compared to April 2009 results of 101,029, the company announced today. American Honda year-to-date sales of 370,109 represent an increase of 12.6 percent based on the daily selling rate*.

Honda Division posted April sales of 102,978, an increase of 11.7 percent versus April 2009. Honda light-truck sales increased 38.1 percent for the month to 42,034. The CR-V crossover utility vehicle, up 36.8 percent; Odyssey minivan, up 11.8 percent; and Pilot sport utility vehicle, up 41.9 percent, accounted for the highest light-truck monthly sales with totals of 16,661, 10,628 and 9,322 units, respectively.

Acura Division April sales increased 21.6 percent to 10,719. The MDX luxury sport utility vehicle led the division with sales of 3,714, an increase of 58.9 percent.

*The daily selling rate (DSR) is calculated with 26 days for both April 2010 and 2009. Year-to-date, the DSR is calculated with 100 days for 2010, versus 101 days for 2009. All percentages reflect DSR.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.


American Honda Vehicle Sales For April 2010
	Month-to-Date			Year-to-Date
	April	April	DSR**	April	April	DSR**
	2010	2009	% Chg.	2010	2009	% Chg.
American Honda Total	113,697	101,029	12.5%	370,109	332,014	12.6%
Total Car Sales	66,547	67,514	-1.4%	216,789	204,300	7.2%
Total Truck Sales	47,150	33,515	40.7%	153,320	127,714	21.2%
Honda Total Car Sales	60,944	61,778	-1.3%	195,468	182,716	8.0%
Honda Total Truck Sales	42,034	30,438	38.1%	136,129	115,965	18.6%
Acura Total Car Sales	5,603	5,736	-2.3%	21,321	21,584	-0.2%
Acura Total Truck Sales	5,116	3,077	66.3%	17,191	11,749	47.8%
Domestic Car Sales *	56,564	52,501	7.7%	182,788	155,299	18.9%
Honda Division	53,722	49,396	8.8%	171,633	144,156	20.3%
Acura Division	2,842	3,105	-8.5%	11,155	11,143	1.1%
Domestic Truck Sales *	47,010	30,694	53.2%	152,358	112,954	36.2%
Honda Division	41,894	27,617	51.7%	135,167	101,205	34.9%
Acura Division	5,116	3,077	66.3%	17,191	11,749	47.8%
Import Car Sales	9,983	15,013	-33.5%	34,001	49,001	-29.9%
Honda Division	7,222	12,382	-41.7%	23,835	38,560	-37.6%
Acura Division	2,761	2,631	4.9%	10,166	10,441	-1.7%
Import Truck Sales	140	2,821	-95.0%	962	14,760	-93.4%
Honda Division	140	2,821	-95.0%	962	14,760	-93.4%
MODEL BREAKOUTS BY DIVISION
Honda Division Total	102,978	92,216	11.7%	331,597	298,681	12.1%
Fit	4,699	4,115	14.2%	14,991	18,407	-17.7%
Accord *	31,766	29,212	8.7%	104,101	84,491	24.4%
Memo: Accord Hybrid	0	0		0	1
Memo: Accord Crosstour***	2,455	0		9,211	0
Civic *	25,042	26,252	-4.6%	78,669	76,782	3.5%
Memo: Civic Hybrid	621	3,361	-81.5%	1,799	8,668	-79.0%
S2000	12	103	-88.3%	56	369	-84.7%
Insight	1,880	2,096	-10.3%	6,853	2,665	159.7%
FCX	0	0		0	0
FCX Clarity	0	0		9	2	354.5%
Odyssey *	10,628	9,510	11.8%	33,613	29,757	14.1%
Pilot *	9,322	6,569	41.9%	31,291	26,715	18.3%
CR-V *	16,661	12,175	36.8%	53,009	50,647	5.7%
Element *	1,236	1,000	23.6%	4,137	4,143	0.9%
Ridgeline	1,732	1,184	46.3%	4,868	4,703	4.5%
Acura Division Total	10,719	8,813	21.6%	38,512	33,333	16.7%
RSX	0	0		0	0
TL *	2,842	3,105	-8.5%	11,155	11,143	1.1%
TSX	2,607	2,429	7.3%	9,608	9,684	0.2%
RL	154	202	-23.8%	558	757	-25.6%
MDX *	3,714	2,337	58.9%	12,619	8,663	47.1%
ZDX *	234	0		829	0
RDX *	1,168	740	57.8%	3,743	3,086	22.5%
Selling Days	26	26		100	101
* Honda and Acura vehicles are made of domestic & global sourced parts. Accord includes Crosstour, Hybrid.
** Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.